Creating a multi-channel campaign should feel exciting — not exhausting. But for most teams, it turns into a race against time: designing an email in one tool, building a landing page in another, tweaking a popup somewhere else, and then scrambling to make sure everything actually looks like it belongs to the same brand. By the time the assets are ready, the moment has usually passed.
What teams need is a solution that brings everything together. That’s exactly what Unlayer delivers — a fully embeddable multi-channel campaign builder. Marketers can design emails, pages, and popups in one workspace, while developers maintain full control over integration and customization.
In this blog, we’ll cover what a multi-channel campaign builder is, why it matters, and how Unlayer empowers teams to create multi-channel campaign assets faster, streamline collaboration, and maintain brand consistency — all within a single, embeddable solution.
What Is a Multi-Channel Campaign Builder and Why Do You Need One?
Multi-channel campaign builder is a platform that enables teams to create, design, and manage all campaign assets without needing to switch between tools. It ensures messaging, layouts, and visuals remain consistent across channels, reducing errors and speeding up production.
At its core, it combines a drag-and-drop editor, brand controls, reusable components, and backend customization. You can build assets once and use them across channels seamlessly, ensuring every campaign stays aligned with the brand.
Developers can embed and extend the builder with custom tools, blocks, and integrations, while marketers work in an intuitive, visual editor. Together, teams can create cohesive multi-channel campaigns faster than ever.
How Unlayer Streamlines Multi-Channel Campaign Creation
Unlayer helps teams build campaigns without the chaos — here’s how it speeds up every step of the workflow.
1. All-in-one campaign builder
One of the biggest challenges in modern marketing is working across multiple tools. Marketers design emails in one system, pages in another, and popups somewhere else. This fragmentation slows campaigns, creates inconsistencies, and wastes valuable time.
With Unlayer embedded directly in your platform, all these tools live in one intuitive workspace.
Teams can:
Build emails, landing pages, and popups in a single environment
Maintain a consistent brand experience across every channel
Reduce context switching and speed up campaign preparation
Practical Example: A SaaS team is rolling out a new feature. They create the announcement email, landing page, and website popup all within Unlayer, keeping colors, fonts, and imagery consistent. Once ready, each asset is exported—no switching between tools or waiting on developers.
By bringing everything together, Unlayer ensures campaigns move from concept to ready-to-export assets faster and more efficiently, without sacrificing quality.
2. No coding skills needed
Unlayer lets your team create campaigns quickly and efficiently — even if no one on your team has technical expertise. Everything is done visually, so you can focus on design, not code.
Intuitive visual builder: Drag and drop text, images, buttons, and other elements to build emails, landing pages, and popups without writing a single line of code.
Responsive by default: Designs automatically optimize for mobile devices, desktops, and tablets, eliminating the need for manual coding or adjustments.
Preview option: Check your design across all devices instantly — no waiting on a developer or bouncing between tools. Make edits on the fly and feel confident that your campaign will look great everywhere.
Practical Example: A marketing manager is preparing a spring product launch. They drag prebuilt product sections and CTAs into a template, preview it on mobile, and finalize the email design—all without needing developer support.
With Unlayer, teams can focus on strategy and content, rather than troubleshooting code or layout issues, while maintaining consistent branding across all campaigns.
3. Reusable components for speed and consistency
Creating the same design elements repeatedly — like headers, footers, and CTAs — slows down campaign production and increases the chance of errors. Unlayer addresses this with custom reusable components, allowing teams to build once and use across all campaign assets.
Here’s how this makes a difference for different roles:
Marketers: Instead of rebuilding promotional banners or product sections for every email or landing page, they can drag and drop prebuilt components into new campaigns, saving hours of repetitive work.
Designers: By locking in fonts, colors, logos, and layout rules in a brand kit, designers ensure that every asset automatically aligns with the company’s visual standards, reducing rework and approval cycles.
Developers: Once custom blocks are created — for example, a pricing table, CTA button, or testimonial section — developers don’t need to intervene every time it’s used. These blocks are ready to be reused across campaigns, saving engineering resources.
Practical example: Imagine your team is preparing a Black Friday campaign. With reusable components, the same hero banner, product card, and CTA can be applied seamlessly to the email, landing page, and website popup — all in minutes, not hours.
By reusing design elements, Unlayer allows teams to speed up campaigns, ensure brand consistency, and concentrate on creating effective messaging instead of repeating design work.
4. Developer-friendly integration and extensibility
Unlayer isn’t just a tool for marketers or designers — its embeddable architecture is built with developers in mind, giving teams the flexibility to integrate, customize, and scale without limiting user capabilities.
Seamless platform integration: Developers can embed Unlayer directly into SaaS platforms, CRMs, or internal tools, creating a consistent experience for end-users. This means teams don’t need to switch between multiple tools — everything is built inside the platform they already use.
Flexible UI and API controls: Developers retain full control over the editor’s behavior and workflows. Whether it’s customizing toolbars, integrating with other APIs, or setting rules for content formatting, Unlayer gives the flexibility to ensure the editor works exactly how your platform needs it to.
Security and permissions controls: Developers can manage access, restrict certain actions, and ensure that all content creation adheres to company policies, without slowing down marketers or designers.
Practical Example: A SaaS e-commerce platform embeds Unlayer into its dashboard, where developers extend the editor with custom tools, blocks, and API integrations, while marketers drag, drop, and style emails, landing pages, and popups.
By embedding and customizing Unlayer, developers enable end-users to start designing multi-channel campaigns quickly, efficiently, and consistently, unlocking the full power of the platform.
5. Team collaboration for faster turnaround
Disconnected workflows can lead to errors, inconsistencies, and slow delivery. Unlayer’s collaboration feature keeps everyone on the same page, so campaigns run smoothly from start to finish.
Collaborative editing: Designers and marketers can collaborate on email, landing page, or popup, keeping campaigns consistent and on schedule.
User roles and permissions: Define who can view, create, or update content, ensuring secure, controlled collaboration while maintaining brand standards.
Contextual comments: Feedback appears directly in the editor, letting team members resolve questions or make adjustments without leaving the platform or sending endless emails.
Version control: Every change is tracked, allowing teams to revert edits, compare versions, or audit changes easily.
Practical Example: A product team is preparing a seasonal promotion. While the designer finalizes the landing page layout, the marketer updates the email copy, and the manager reviews all content for brand compliance. Everyone collaborates closely to ensure the final designs are accurate, cohesive, and aligned with brand guidelines.
By centralizing collaboration, Unlayer ensures teams can produce campaigns faster, maintain quality, and launch confidently — all within a single platform.
6. Flexible export options for all campaign assets
Unlayer allows teams to export campaign assets in a variety of formats, making them compatible with different platforms and use cases:
HTML: Export clean HTML for use in any email service provider or web page.
Plain Text: Export a simple text version of your email for ESPs or backup purposes.
Image: Export designs as images for social media, presentations, or embedded content.
PDF: Export campaigns as PDFs for internal approvals, reports, or print-ready assets.
ZIP: Export all assets together in a ZIP file for easy sharing or storage.
Practical Example: A marketing team designs an email, landing page, and popup for a product launch. They export the email HTML to their ESP, save the PDF for manager approval, and export images for social media promotion — all while keeping designs consistent across formats.
Unlayer’s multiple export options allow teams to share content with different stakeholders, integrate assets into various platforms, and ensure campaigns remain visually consistent — all while saving time and effort.
Supercharge Your Team With Unlayer Embedded
Embedding Unlayer as a multi-channel campaign builder directly into your platform brings value to every role, making campaign creation faster and more seamless.
End-users (marketers, designers): Create multi-channel campaigns directly within your platform, without juggling multiple tools or writing code. This lets your team focus on strategy, design, and messaging instead of getting bogged down in technical setup.
Developers: Retain full control over custom blocks, integrations, workflows, and security settings. Developers can manage access permissions and extend the editor with APIs or specialized tools, all while letting end-users work independently without developer intervention.
Managers: Speed up campaign delivery while maintaining high-quality, consistent branding across all channels. Team collaboration and reusable components reduce review cycles and minimize errors, helping managers maintain oversight without micromanaging.
Teams of any size: Small or large teams can operate with enterprise-level efficiency. By embedding Unlayer, organizations avoid investing in multiple tools or expensive solutions, while still enabling scalable, high-quality campaign production.
Embed Unlayer and empower your team to build fast, consistent, and collaborative multi-channel campaigns. Get Started Now!
FAQs About Unlayer as a Multi-Channel Campaign Builder
Q1. Can I use Unlayer without coding skills?
Yes! Unlayer is designed for anyone, whether you’re a marketer, designer, or just getting started. Its drag-and-drop editor lets you create beautiful, on-brand emails, landing pages, and popups without touching a single line of code.
Just drag, drop, and watch your campaign come to life — it’s that simple.
Q2. How does Unlayer help developers and end-users?
Unlayer enables developers to take full control behind the scenes while making campaign creation effortless for end-users.
Developers can embed the editor into platforms, extend functionality with custom tools and blocks, integrate with APIs, and manage permissions to enforce brand and workflow rules. At the same time, marketers and designers can independently create campaigns quickly — no coding needed and no waiting on developers.
Q3. Can multiple team members collaborate on campaign assets?
Absolutely! Unlayer allows teams to collaborate on campaign assets, leave comments right where feedback is needed, and track every change. With clearly defined roles and permissions, everyone knows what they can do, mistakes are minimized, bottlenecks are eliminated, and projects move forward smoothly — faster than ever.
Q4. In what formats can I export my campaign assets?
Unlayer offers flexible export options: HTML, plain text, images, PDFs, and ZIP files. This makes it easy to share or present your campaigns across different platforms — all while keeping your designs consistent.