Building a professional email template might seem like a scary endeavor, but if you have the right information you should be able to create a template that not only showcases the best your company has to offer, but one that stands out from the crowd.

Once reserved for talented designers and coding pros, putting together an effective and aesthetically pleasing email can be as simple as gathering your assets and dropping them into place.

Relying solely on a digital footprint to inform, engage, communicate with, and sell to an audience is a lot to ask of a marketing team. But with this post as a guide, you'll be able to create and reuse engaging SaaS newsletters in no time.

For any business with a digital presence, marketing emails are often like paintings—they have the ability to deliver powerful, engaging, and inspiring messages, but without a clean canvas, a solid frame, and proper lighting, they’ll fall flat in the dark.

Email templates don’t have to be fancy to retain attention or generate engagement. Sometimes "less is more".

What comes to mind when you think of a really good email? Is there even such a thing? Is content king, or are you drawn in by carefully chosen colors and mind-bogglingly perfect image combinations?