For any business with a digital presence, marketing emails are often like paintings—they have the ability to deliver powerful, engaging, and inspiring messages, but without a clean canvas, a solid frame, and proper lighting, they’ll fall flat in the dark.

Email templates don’t have to be fancy to retain attention or generate engagement. Sometimes "less is more".

What comes to mind when you think of a really good email? Is there even such a thing? Is content king, or are you drawn in by carefully chosen colors and mind-bogglingly perfect image combinations?

Boring. Salesy. Easy to ignore. What other words come to mind when you think email newsletters? This is your guide to blasting through the noise and designing emails that will actually get opened.

Despite the fact that most people know how marketing works, there’s still something satisfying, even magical, about opening a well-designed email. 

Chances are you’ve spent countless hours crafting, sending, and reading emails. Are you getting the response you want from them? Here are 11 email design mistakes that might be tripping...