Unlayer

Content creation, built into your marketing and CRM platform.

Embed Unlayer's email, page, and document builders so your users design campaigns, landing pages, and lifecycle comms without leaving your product.

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The Unlayer editor mid-edit on an Acme Co welcome-series email: a centered canvas shows a hero block with 'Welcome to Acme, Sam' headline, a feature list with three product cards, and a primary 'Start your trial' call-to-action, plus a small product-of-the-week strip; the right rail lists draggable blocks (Columns, Button, Divider, Heading, Text, Image, Carousel, Social, Menu, Timer, HTML) with the Image block grabbed, and an 'Ask AI to add content' prompt sits at the bottom right.
Who it's for

Built for every kind of marketing and CRM platform.

From marketing automation to CRMs to messaging stacks, embed our builders wherever your users need to create.

Marketing Automation Platforms

Campaign builders, lifecycle workflows, and behavioral triggers across email, page, and popup.

CRM & Customer Engagement

Lifecycle campaigns and personalized outreach built directly inside the CRM your users already live in.

Email & SMS Marketing

Newsletters, promotional sends, drip flows, and transactional messages, all on brand.

Advertising & Personalization

Dynamic landing pages, retargeting campaigns, product recommendations, and merge-tag personalization.

Our customers

Twilio
Dynamic Yield
Airship
Mailmunch
Appcues
Benchmark Email
Privy
Customerly
Pushwoosh
Hive
Keap
Customer.io
User.com
Common challenges

The content gap in marketing and CRM platforms.

Without embedded creation tools, marketing teams can't ship branded campaigns at the cadence their pipelines demand.

Without Unlayer

  • Marketing teams jump to off-platform tools to design emails, landing pages, and popups.

  • Campaigns get stuck in rigid, generic templates that can’t carry the brand.

  • Every campaign starts on a blank page, slowing the whole calendar.

  • Engineering hand-rolls a PDF pipeline for coupons, lead magnets, and campaign reports.

  • The same blast goes to SMB, enterprise, new, and returning customers.

  • Building a content editor in-house costs years of engineering and ongoing upkeep.

With Unlayer

  • Marketing teams design branded emails, pages, and popups with drag-and-drop simplicity.

  • Lifecycle comms ship from fully customizable templates across email, popup, and page.

  • AI drafts the first version so teams edit instead of starting from scratch.

  • Personalized coupons, lead magnets, and reports render automatically the moment a campaign closes.

  • Reworked for every segment so SMB, enterprise, and lifecycle stage get the right voice.

  • A ready-to-embed editor ships in days, not years.

Solution overview

How Unlayer helps marketing and CRM platforms.

Embed branded creation tools that lift conversions, automate lifecycle comms, and ship on-brand content end to end.

A Good Studios design studio promotional email featuring a bold typographic hero, a portfolio strip of recent work, and a 'Book a project' call-to-action.
A Lerose fashion brand campaign email with an editorial hero image, a featured collection grid, and a 'Shop the new arrivals' call-to-action.
A SeaVees lifestyle footwear email showcasing a seasonal lookbook, a featured pair card with pricing, and a 'Shop the collection' call-to-action.

  • Email Campaigns & Newsletters

    Welcome series, promotional sends, transactional comms, and drip sequences on brand. AI drafts the first version in seconds.

  • Landing Pages & Funnels

    High-converting lead-capture, product launch, and event signup pages without engineering tickets.

  • Lead Capture Popups

    Behavior-triggered popups for newsletter signups, promo offers, exit intent, and webinar invites.

  • Personalized & Dynamic Content

    Merge tags, product recommendations, and AI-generated content tailored per recipient and segment.

  • Lifecycle Sequences

    Welcome, onboarding, re-engagement, and win-back flows across email, popup, and page.

  • White-Label and API-First

    Fully integrates into your MarTech UI with a developer-friendly API and complete control over branding.

Talk to our team
Documents API

Personalized PDFs, generated at scale.

Coupons, lead magnets, campaign reports, account briefs, and white-label one-pagers. Design once in Unlayer, render per-recipient with merged data. Thousands a day, on demand.

  • Designed once, rendered infinitely

    Build the template once in the Unlayer editor; render millions of personalized variations server-side, per recipient or segment.

  • Merge any field

    First name, segment, offer code, campaign metrics, account data, custom JSON. Pass data in, get a branded PDF back.

  • Trigger from any event

    Signup completed, campaign sent, lead scored, journey milestone reached. Webhook in, PDF out, no human in the loop.

AI Assistant

AI that knows your brand voice.

Marketing teams describe the email, page, or popup they need. Unlayer ships a polished first draft. Fully designed, on brand, ready for review in seconds.

  • First drafts in seconds

    Marketing teams describe the welcome series, promotional blast, re-engagement campaign, or product launch they need; Unlayer ships a polished first version ready to edit. No more blank-page paralysis before every send.

  • Generates full designs, not just copy

    AI produces complete multi-block emails, landing pages, and popups with hero, body, and CTA, on brand from the first draft. Your team edits a finished design, never starts from scratch.

  • Reworks for every segment

    The same announcement, restyled for SMB vs. enterprise, new vs. returning, free vs. paid, or any custom segment. One source, many ready-to-send variants.

The Unlayer AI assistant panel mid-conversation: a marketing team asks for a Black Friday landing page and the assistant returns a complete page design with a hero block, three featured offers, a product grid, and a 'Shop the sale' button on brand from the first draft.
First draft inSeconds
  • Write a welcome email for new signups
  • Design a Black Friday landing page
  • Rewrite this for enterprise buyers
  • Generate a re-engagement campaign
Builders

Embeddable builders and editors for every creative job.

Embed one builder or all five. One experience for every creative job. One JSON design schema across every builder.

Email Builder

Responsive emails that render across Gmail, Outlook, and Apple Mail.

Page Builder

Landing pages and web content with sections, columns, and breakpoints.

Popup Builder

Conversion-focused popups, banners, and lead-capture experiences.

Image Editor

AI-assisted photo edits, filters, drawing, and stickers for any image.

Why Unlayer

Skip years of development.
Launch in days.

Eliminate the complexity of building and maintaining content creation tools. Focus on your core product while we handle the creation experience.

Save 12+ months

Eliminate Development Costs

Skip the years of R&D and launch content creation tools with minimal engineering effort.

5-min setup

Seamless API Integration

Add advanced content design functionality with just a few lines of code.

100% customizable

White-Label Customization

Make it look and feel native to your product with complete control over branding and UI.

99.9% uptime

Scalable & Secure

SOC 2 compliant, enterprise-grade reliability with 99.9% uptime SLA guarantee.

Always up-to-date

Future-Proof

Automatic feature updates without any added development effort.

24/7 support

Enterprise Support

Dedicated support team with enterprise SLAs and priority incident response.

Customer stories

Real stories from platforms shipping with Unlayer.

See how leading SaaS, marketing, and enterprise teams ship branded content faster after embedding Unlayer.

Building an email platform yourself?See our Email Platforms solution

Ready when you are

Launch in days,
not months.

Embed Unlayer in your product. Ship the parts only you can build.

Try Unlayer FreeRequest a Demo
Free to start1000+ SaaS brandsSOC 2 Type II