Columbus Day - the day when great America was discovered.
Not only is it a time to celebrate, but a perfect opportunity to make some extra revenue. If you’re a marketer looking to make the most of Columbus Day, then email marketing is your best bet. Interestingly, customers who receive promotional emails spend 138% more than those who don’t receive them.
If you’re new to the email marketing game, you can execute successful campaigns using Columbus Day email templates. The ones we have at Unlayer are well-designed and require no coding skills.
Before you select any templates, follow the below recommendations.
Selecting the right template is key for a successful Columbus Day email campaign. Choose whichever template you desire, but it must have the following elements:
Columbus Day arises towards the end of summer and the start of the fall season. Hence, providing you with an opportunity to clear your summer stock.
Choose Columbus Day email templates that depict an end-of-season sale. For the latter, look out for templates that highlight the percentage off, include countdown timers, and feature products with the original and discounted prices.
The timing of Columbus Day is such that it occurs in a holiday-heavy season - back to school season is on the rise and Black Friday is near. To stand out, Columbus Day emails should look like Columbus Day emails.
The Columbus Day email template you opt for must include relevant design elements, like the sea, ship, and American flag, among others. Additionally, you should gravitate towards templates with a sea blue color palette to instantly recall the event.
Columbus Day and clearance sales go hand in hand. For the sale to be effective, you must include pictures of what is being offered at a discount. However, that doesn’t mean you forget the email copy.
Select those Columbus Day email templates that feature a balanced layout. Opt for a 60:40 text to image ratio for a harmonious email design. While pictures are great for capturing attention, effective email content persuades the reader to click on any call to action buttons.
You now know the elements that make an impactful Columbus Day email. But where should you search for templates that include all the above-discussed features in them? Unlayer is the answer.
The Columbus Day email templates provided by Unlayer are foolproof for designing beautiful-looking emails. All 1000+ HTML email templates are mobile-responsive and can be easily modified through the drag and drop editor.
You can further save design blocks that can be reused in the future, e.g., the same footer that appears in all your emails. Columbus Day emails can be personalized by adding merge tags, like addressing your customers with their first names.
All templates can be exported to your favorite email service provider, including Hubspot, Campaign Monitor, and Mailchimp.
Sounds exciting? Start designing now!