Email Templates for Marketing

Why Do I Need Email Templates for Marketing?

You simply cannot start a brand and expect it to be successful. To achieve customer loyalty and positive word-of-mouth, your customers need to be engaged at each stage of their buyer journey. 

With email marketing becoming more important day by day, you should be sending beautifully designed emails for different marketing campaigns. Still not convinced? Email templates for marketing; 

• Ensures a consistent brand voice, 
• Invites engagement from customers, 
• Prompts your customers to take desired actions, 
• And builds strong customer relationships.
  

How to Choose the Best Email Templates for Marketing?

Want your promotional emails to lead in conversions and desired clicks each time? 

Select from Unlayer’s wide array of user-friendly and appealing email templates for marketing. With multiple templates at your disposal, which one should you choose? Easy, consider the factors below: 

Campaign Nature 

Do you want to send an email for an ongoing product promotion? Thank your customers for a purchase? Or send them a newsletter to show your brand story? 

Your choice of email templates for marketing is synonymous with your campaign nature. The right template will make it easy for customers to understand your brand message and take a desired action. 

Event Templates

Your competitors will not let go of any opportunity to engage with your shared target audience. Be a step ahead by interacting with your customers at different events. 

For choosing the best email templates for marketing, your preference should be towards those that are specifically designed for certain events. Emails that aim to show an ongoing promotion for Christmas must possess the design elements that are relevant to the holiday. A shamrock is better suited for St. Patrick’s day than it is for Christmas.  

Brand Style

An email template flooded with images will not sit well with your minimalistic brand style. Similarly, if your customers perceive your company as sophisticated, writing your text in Comic Sans MS will do you more harm than good. 

Your email design can make or break customer’s perceptions of your brand persona. Opt for an email template for marketing that is consistent with your brand values, colors, and personality.

Reusable 

We know how busy you are. If you spend your valuable business hours creating new emails each time, then seldom will you get time to perform your equally important other job duties. 

Irrespective of the type of email template for marketing you choose, it has to be reusable. The template should be flexible enough for you to make a few tweaks to get different-looking emails without spending hours. 

Bonus Tip - choose a template that is not flooded with images and text. It is easier to add to a template than deleting elements from it. 

Why Unlayer?

• Fully responsive email templates for marketing that display well on all mobile devices. 
• Email templates designed for various marketing campaigns. 
• Flexible email templates. Save custom templates and blocks to be used in the future.
• Collaborate with team members to design templates or ask for their feedback. 
• Directly export to different email service providers, including Mailchimp, Hubspot, Gmail, and Campaign Monitor.