You don’t just wake up and become Cindy Sherman.
There’s much more to photography than clicking pictures. Photographers today are required to juggle multiple tasks at a time. From deciding the shoot’s location to editing images to marketing their work - they do it all!
What if there’s an easy way to promote your work but without breaking a sweat?
Email marketing is a fool-proof way of generating leads and building stronger relationships with your clients. In fact, 61% of consumers prefer when brands communicate with them via email.
Save time when designing emails by using photography email templates. How to choose the best one? Keep on reading to know more.
How to Choose the Best Photography Email Templates?
Focus on the Why
Sharing your portfolio with a prospect requires a different template than asking for a review from a purchasing customer.
You can’t use the same template for different email marketing campaigns. Their purpose is to save you time, not double it. Hence, choose only those templates that are consistent with the kind of email you want to send.
Personalization is Key
Would you ever greet a customer without saying their name in real? You obviously won’t. The same goes for emails.
Opt for photography email templates that enable you to include merge tags. With this feature, you can acknowledge the reader through their first and second name, username, or nickname - however, you prefer.
Photos > Text
As a photographer, your biggest asset is the pictures that you’ve captured. They form the basis for future customers, happy clients, and industry reputation.
Email templates that are text-heavy and feature fewer images are an absolute deal-breaker. Your audience is interested in seeing pictures of your work rather than reading paragraphs over paragraphs.
Choose those templates that incorporate multiple images but in a visually appealing way.
The first impression is the last. Welcome emails get opened 4 times more than regular emails - the pressure to create the right impression is real.
There’s nothing worse than showing a prospect your portfolio that is bombarded with another company’s logo. Only select those photography newsletter templates that are white-labeled. In simpler words, it should let you remove its branding and incorporate your logo, brand colors, and social media handles.
Unlayer - Professional Photography Email Templates
You now know which templates to consider but which design tool should you invest in? The answer is obvious - it’s Unlayer! It is the most convenient email design tool that lets you make stunning emails. The cherry on top? No design and coding skills required.
Choose from a collection of high-quality, professional photography email templates. Include merge tags and collaborate with team members directly from the online studio.
All 260+ email templates are mobile-responsive and can be exported to different email service providers, including Mailchimp, Hubspot, and ActiveCampaign.
Beautiful photos and enticing emails to promote them? A match made in heaven!