Ever wonder what’s the point of Thanksgiving email campaigns? Because it is often overshadowed by Black Friday and Cyber Monday.
But it’d be a big mistake to overlook the importance of Thanksgiving emails.
In fact, 95 million emails were sent on Thanksgiving in 2016 alone. This holiday actually saw the second-highest number of emails opened and clicked.
So, it is the perfect time to pique interest and build trust with your subscribers through aesthetically pleasing Thanksgiving email templates.
This is where Unlayer comes in, where you can choose from several email templates as per your business needs. But before you go on selecting, have a look at the below useful tips.
Choosing a suitable email template can be tricky. You’ll obviously want your Thanksgiving email campaigns to resonate with your subscribers, considering the overall nature of the holiday.
Here are a few handy tips for selecting the best Thanksgiving email templates for your marketing campaigns.
Use responsive Thanksgiving email templates to get off to a great start. Your message should be optimized for mobile viewing, filled with illustrations of pumpkins, turkeys, leaves, and other autumn-themed design elements.
According to research, 61.9% of emails are opened on mobile devices. So, if your email designs are not responsive, a large number of your emails will go unread.
Thanksgiving isn’t the right time to experiment with flashy colors whatsoever. Just pick templates that reflect simplicity. Blacks, whites, grays, browns, and warm colors like yellow and orange are perfect for flaunting that welcoming and warm Thanksgiving aesthetic.
Comprehensive Thanksgiving email campaigns with prominent Call-To-Action (CTA) buttons are the way to go. Avoid layouts with too many CTAs, as your readers might get confused. Your customers might choose nothing at all when faced with too many choices.
Therefore, choose the email template with a CTA at the top or bottom of the template and entice readers with your fabulous Thanksgiving deals.
Designing Thanksgiving email templates is no walk in the park, but it gets easier with Unlayer. Why? Because Unlayer offers a library of 1,000+ readymade templates.
You don’t need to hire a professional to create beautiful-looking emails. The drag and drop editor lets you customize templates without any design or coding skills. Personalize your emails with merge tags, insert social media links and directly collaborate with team members.
Plus, all email templates are responsive and can easily be exported to your favorite email service providers.
So, conveniently choose from a vast range of Thanksgiving email templates and start designing!