57% of webinar registrations are made through email. In other words, the success of your webinar greatly depends on the emails you’re sending out. No pressure.
With such high stakes, designing the perfect webinar email can be a very intimidating task. Maybe it’s best to sit back and let the professionals at Unlayer do all the work. All you have to do is browse through the webinar email templates available and pick the one you like. It’s as simple as that.
How will you know which template is the best one for you? We’ve got that covered as well. We've listed down some important factors to keep in mind when picking a webinar email template.
Choosing the correct email template can significantly affect the success of your webinar. Here are all the elements to look for before deciding which template to use.
Webinars always follow a specific theme. Maybe your webinar revolves around climate change, in which case it will have relevant logos and images sprinkled throughout. Perhaps there are certain colors that make up the theme. In either case, the same theme needs to be present in your emails as well.
For this reason, you want to look for an email template that lets you add relevant design elements and play around with colors, making it easier for you to follow a theme.
There are different types of webinar emails you can send out, ranging from the invitation email to the post-webinar survey email. Irrespective of the email type, all of them have one thing in common: they’re calling the reader to take a particular action.
Hence, the webinar email template you choose needs to include a Call To Action (CTA) button. Make sure the button is easily editable so you can include your custom CTA.
When you think of webinars, you think of videos and images, never mounds and mounds of text. That’s something to keep in mind when looking for webinar email templates - pick one that includes visuals and text.
However, don’t overdo it with the graphics and forget your email copy entirely. Try maintaining a balanced layout by opting for a 60:40 text to image ratio.
Now that you know what to look for, where do you look for templates that include all the above elements? Look no further: Unlayer offers 1,000+ HTML email templates, all of which are mobile responsive and can be easily edited using the user-friendly drag and drop editor.
Moreover, you can save design blocks to reuse in the future instead of repeatedly having to make the same thing. You can also personalize your email by adding merge tags, which is especially useful for webinar emails since you can address your subscribers by their first names.
The best part? You can start editing your chosen webinar email templates for free. Start designing now!