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51 Exciting Email Marketing Statistics for 2024

Saffa Faisal

Marketing your brand in 2024 is a tricky business. 

From advertising in the metaverse to Elon Musk wanting to quit his jobs to become an influencer, marketing has branched out to multiple channels. Promoting your brand is no short of a rat race in today’s world. 

Amongst this chaos is one digital marketing channel consistently bringing in revenue and engaging customers. That my friend is email marketing. 

Hear me out on this, email marketing truly works. To prove what I’m claiming is no ordinary flim-flam, I’ve compiled a comprehensive list of 51 email marketing statistics. 

These are no ordinary stats; they are proven facts that’ll convince you to reserve a sizable portion of your marketing budget for executing email campaigns. 

Let’s begin.

51 Email Marketing Statistics You Must Know for 2024

For your ease, we’ve categorized these statistics into different sections. So go through them all or skip to your favorite one - you’re in control!

General email marketing statistics

1. In 2024, the total number of worldwide email users are estimated to be 4.48 billion. (Email Statistics Report)

2. The daily number of emails sent in 2024 are forecasted to be 361.6 billion. (Statista)  

3. Email marketing revenue is projected to be $12.33 billion by the end of 2024. (Forbes)

4. The lifetime value of a single email address has risen by 33%. (DMA)

5. 99% of users check their email every day. (HubSpot)

6. 41.5% of brands say that email marketing is very critical to their company’s success. (Litmus)

7. 37% of companies are set to increase their email marketing budget. (Litmus)

8. 73% of people say that email is their preferred marketing channel. (DMA)

9. The most popular email category amongst marketers is newsletters, followed by welcome emails. (Litmus)

10. Industry-wise, the legal industry has the highest unique click rate, 23.3%, followed by biotechnology at 8.75% and the government at 7.07%. (emfluence)

11. 25% of email users don’t open their promotional tab. (Zero Bounce)

12. The number one reason for unsubscribing from an email list is receiving too many emails. Followed by receiving emails without consent and irrelevant content. (Zero Bounce)

13. 62% of email teams spend two weeks or more to produce a single email. (Litmus)

14. Email marketing revenue is projected to surpass 9.5 billion USD. (Statista)

15. 44.4% of email users update their email signatures 2-4 times a year. (Mailtrap)

Email design statistics 

16. 60% of brands use HTML email templates to design their email campaigns. (Litmus)

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17. Emails with graphics have a 1.65% higher click-through rate than emails without any. (GetResponse)

18. Including videos in emails can boost click-through rates up to 300%. (Biteable)

19. As per 20% of marketers, email design has improved their email engagement. (HubSpot)

20. When text in a call to action button is changed from second-person viewpoint to first-person viewpoint, clicks improve by 90%. (SwiftERM)

21. Sales emails with under 100 words witness the response rate of 32.2%. (Xoombi)

22. Email click-through rates improve by 200% when interactive elements are added. (Litmus)

23. Countdown timers in emails can boost conversions by 400%. (Upland)

B2B email marketing statistics

24. 77% of B2B marketers have seen an increase in email engagement. (Content Marketing Institute)  

25. B2B email campaigns witness a 2% higher average click-to-open rate than B2C campaigns. (emfluence)

26. 31% of B2B marketers consider email newsletters as the best way to nurture leads. (Content Marketing Institute)

27. 59% of B2B marketers say that email marketing is the most successful channel in terms of generating revenue. (WordStream)

28. 77% of B2B marketers use email marketing to drive sales and website visits. (SuperOffice)

29. Email newsletters are the most used content marketing type for 73% of marketers. (Content Marketing Institute)

30. B2B brands send one email campaign every 25 days. (SuperOffice)

B2C email marketing statistics 

31. B2C companies reported an average email open rate of 33.7%. (Statista)

32. B2C brands experiment more in the inbox as compared to B2B brands by using amp content and multivariate testing. (Litmus)

33. B2B brands use more videos in emails as compared to B2C brands. (Litmus)

Mobile email marketing statistics 

34. Approximately 50-60% of email open rates come from mobile devices. (AudiencePoint)

35. 1 out of 5 emails is not optimized for mobile devices. (SuperOffice)

36. 80% of people delete an email if it doesn’t display well on mobile. (Litmus)

37. Responsive email templates can boost clicks by up to 15%. (Mailchimp)

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Personalization and segmentation statistics

38. Dynamic content personalization results in a 52% increase in conversions. (HubSpot)

39. 80% of respondents have reported an improve in performance after using personalized subject lines, real-time content, and dynamic content. (Litmus)

40. Personalizing email subject lines improves its performance by 77%. (Litmus)

41. Segmented email campaigns generate 50% higher click-through rates than generic ones. (Litmus)

42. 71% of subscribers claim that their interaction with an email is influenced by the level of personalization offered. (Dynamic Yield)

43. 90% of respondents say that segmented email campaigns improved email performance. (Litmus)

Email marketing KPI statistics

44. Abandoned cart emails are the highest-converting email automation series, followed by welcome emails. (Klaviyo)

45. 58% of surveyed professionals prefer email marketing over content and social media management. (Statista)

46. The highest number of email opens, of 28%, have been reported through Apple iPhones. (Statista)

47. 66% of people prefer short emails. (Zero bounce)

48. In a survey, 16% of respondent reported that their key objective for running email campaigns is product promotion and awareness. (Statista)

49. 35% of marketers state that Tuesday is the best day to send emails, followed by Wednesday. (Statista)

50. 75% respondents of a survey reported that they don’t check their spam folder. (Zero bounce)

51. 1-2 weekly newsletters result in optimal open rates and click-through rates. (GetResponse)

Final Words

There you have it - our list of the top email marketing statistics for 2024 that you must know. 

Let’s make one thing clear; email marketing is your safest bet for achieving high conversions and revenues. However, not every email campaign will bring in such good news. Nothing to worry about since beautiful-looking, responsive emails designed with Unlayer will surely make you a star in your audience’s inbox. 

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