Top 5 Landing Page Builders You Should Know About

Every landing page builder you’re comparing has drag-and-drop. They all have templates, and most of them check every box on paper.

But the real test starts after you embed it.  Does it load in 200 ms or 2 seconds? Does it fit into your design system, or does it fight it? Can it handle 10,000 concurrent users or quietly fail when traffic spikes?

The best builders don’t shine in demos; they hold up in production. They stay fast under load, integrate cleanly, and don’t throw layout bugs months later. Once deployed, they stay out of your way. No mystery regressions nor CSS conflicts. Just stable performance that keeps your users moving and your team focused.

That’s the difference between a good builder and the right one. One builder blends in and keeps scaling with you. The other becomes the ticket in your backlog that never closes. Here are five that blend in the right way and how to choose the one built for your architecture.

5 Landing Page Builders You Should Check Out in 2025

Landing page builders are the knight in shining armor that helps you create brand-centric and customizable pages with no prior coding or designing experience. 

Here’s a list of five landing page builders that can be valuable for your business. 

 1. Unlayer

Unlayer is a fully embeddable drag-and-drop builder that covers email, landing pages, popups, and documents, all in one suite. It’s designed for developers and SaaS teams who want to offer their users a seamless content creation experience without building an editor from scratch. 

With flexible APIs, white-label options, and enterprise support, Unlayer makes it easy to integrate professional design tools directly into your platform.

Features

• Drag-and-drop WYSIWYG editor 

• Comprehensive documentation to help you every step of the way

• Custom tools to extend the default functionality of the editor

• Mobile-friendly content with built-in preview mode

• Demos and code samples on the GitHub repository

• An AI-powered writing assistant to help with copy (smart headings, smart buttons, magic images, and text generator).

• Provision to use tracking tools like Google Analytics, Hotjar, VWO, and LeadsRX to keep monitoring and optimizing your page performance.

• The choice to hide or display items on the mobile version

• No limit on the usability of tools 

• Custom blocks as reusable design elements

• Team collaboration features to streamline the workflow 

• Dynamic content to personalize messaging for your target audience

• Custom cloud storage or self-hosted storage

• Playground to see how the product works

• Roles and access management

• 24/7 enterprise support

• Designed for conversion-focused campaigns

• Can be deployed on any domain and hosting platform

Reviews

We are actually using unlayer for different parts of content generation. Its pretty user friendly, easy to onboard and implement. Further allows quite some customization by integrating custom tools. Frank Z., Product Manager.

It is used every day.

In that case, you must book a demo and witness Unlayer’s magic yourself.

Pricing

• Free: $0 (forever free)

• Launch: $250/month (14-day free trial)

• Scale: $750/month (14-day free trial)

• Optimize: $2000/month (14-day free trial)

• Enterprise: Custom plan with advanced features & dedicated support. Contact sales to get a personalized plan tailored to your business needs.

2. Unbounce

Unbounce offers an embeddable, AI-assisted landing page builder that helps developers create dynamic, high-converting pages for their users without requiring coding skills. Its architecture allows integration into SaaS apps and enterprise environments while maintaining flexibility and control over layouts, content, and optimization.

While Unbounce provides a comprehensive set of tools within its platform, it does not offer a public SDK (Software Development Kit) for developers to build custom landing page builders or integrate its core builder functionalities into other applications. 

Features

• Drag-and-drop builder to design landing pages without technical effort

• 100+ pre-built templates designed for different conversion goals

• AI-powered optimization tools for layout and design adjustments

• Dynamic content to tailor messaging for each audience segment

• Mobile-responsive editing to ensure a smooth experience on all devices

• Smart Copy and Smart Builder features powered by AI for faster page creation

• Built-in A/B testing to compare and improve campaign performance

• Direct domain publishing for easy go-live management

• Integration support for CRMs, analytics, and ad platforms

• Real-time performance tracking and conversion insights

Reviews

A lot of the functionality, duplicating, text insertion, etc. works super easily and are quick to set up. It's also really easy to set up integrations. Greyson D., Digital Advertising Manager.

Pricing

• Build plan: $74/month

• Experiment plan: $112/month

• Optimize plan: $187/month

• Agency plan: Personalized pricing plans

3. Leadpages

Another option is Leadpages. It is a no-code website and landing page builder that enables businesses to boost their marketing efforts. 

Leadpages is ideal for small-scale businesses but may not suit SaaS teams seeking API-level control. Leadpage may not offer as many features as its counterparts, but it still has design capabilities that users enjoy. Let’s discuss them in more detail.

Features

• Intuitive drag-and-drop editor for building pages quickly and easily

• Library of pre-designed templates tailored for lead generation and sales campaigns.

• Real-time conversion guidance to help improve on-page performance

• ROI tracking to measure campaign effectiveness

• A/B testing to compare different layouts and content variations

• Advanced customization options for fonts, layouts, and widgets

• Centralized Content Library to manage assets across projects

• Built-in site analytics for data-driven decisions

• Seamless integrations with e-commerce and email marketing tools

• Mobile-optimized layouts to ensure consistent performance across devices.

Reviews

I love that Leadpages allows you to easily create unlimited landing pages, no matter which you plan you're on. Landing pages work when used correctly, such as giving visitors a single directive (via a CTA) rather than multiple ones. Darnell B. Growth Strategist.

Pricing

• Standard plan: $37/month

• Pro plan: $74/month

• Custom plan: Personalized pricing plans

4. Instapage

Instapage is a landing page platform built for performance and flexibility, letting developers give their users granular control over page design and conversion optimization. 

It supports dynamic content, testing frameworks, and AI-driven suggestions, so users can iterate and refine pages without touching code.

Features

• Drag-and-drop editor for building custom landing pages quickly and visually

• Dynamic personalization to tailor content and visuals for each audience segment

• AI-powered Smart Traffic to automatically match visitors with the most relevant page variation

• A/B testing framework to experiment with designs and optimize performance

• Instablocks for reusing branded page elements across multiple campaigns

• Real-time collaboration tools for team-based editing and feedback

• Built-in analytics and heatmaps to track visitor behavior and engagement

Reviews

Easy to use with zero technical knowledge or background. Enough features to build attractive and modern landing pages that look like native pages to your website. Templates make it very easy for new marketers or those not experienced with designing and building web pages. Sam L., Marketing Lead.

Pricing

• Create plan: $79/month

• Optimize plan: $159/month

• Convert plan: Custom pricing

5. HubSpot

HubSpot provides a hosted landing page builder that’s fully integrated with its CRM and marketing suite. 

While not embeddable like Unlayer, it demonstrates how developers can enable users to capture leads, personalize content, and automate workflows from a single platform. 

Features

• Native CRM database to manage and track leads directly from landing pages

• Split testing logic to compare different versions and improve conversion rates

• Dynamic content to tailor messaging based on visitor behavior and attributes

• Built-in tracking for conversions, engagement, and overall page performance

• Reusable templates and blocks for consistent, efficient page creation

Reviews

I love the ease and simplicity about HubSpot Marketing Hub. It does not take long to learn your way around and it has great features that bring value and business to your brand. Shaye S., Director of Marketing.

Price

• Free: $0/month

• Starter: $9/mo/seat

• Professional: $300/month

Here’s how these landing page builders stack up when it comes to real-world use cases:

If your priority is giving end-users the ability to design pages inside your platform with full brand control, white-label options are worth considering. 

Here’s a curated list of the 5 Best White Label Landing Page Software in 2025.

10 Factors to Consider Before Picking a Landing Page Builder

If you’re thinking about which landing page builder will best suit your needs and requirements, we’ve something that might make this decision easy for you. 

To choose the best option for your business, consider the following factors:

Alt text: Key factors for choosing a landing page builder: embed options, customization, responsive design, performance, security, collaboration, testing, integrations, and pricing.

1. Embed capability and white-labeling:

Check whether the builder provides a full developer toolkit, such as SDKs with plugins for React, Angular, and Vue, and an API-first architecture. These options let you embed the builder directly into your SaaS product while maintaining full control over branding and user experience.

2. Customization options

Look for reusable content blocks, flexible theming options, and support for custom code (HTML, CSS, JavaScript). This makes it easier to adapt the builder to your platform and extend functionality without constantly hitting limitations.

3. Responsive design controls

Your users expect their pages to look perfect on desktop, tablet, and mobile. Pick a builder that provides device-specific editing and live previews so they can deliver consistent experiences across screens.

4. Performance and scalability

Slow-loading pages or messy code can frustrate users and your team. Prioritize builders that stay fast under load, handle high traffic, and generate clean, maintainable code as campaigns scale.

5. Security and compliance

If your platform handles sensitive data, look for access controls, audit logs, and compliance with GDPR or SOC 2. These features help protect both your users and your business.

6. Collaboration and role management

Features like version history, role-based access, and multi-user editing make teamwork smooth and reduce friction between internal teams.

7. Testing and optimization tools

A/B testing, heatmaps, and analytics integrations help your users fine-tune campaigns for better results, without making your team chase data manually.

8. Integration ecosystem

Seamless API, CRM, ESPs, and analytics tools integrations mean data flows smoothly across your tech stack. Avoid builders that create bottlenecks or require extra glue code.

9. Documentation and support

Developers appreciate clear docs, sample code, and responsive support. The right builder makes implementation faster and troubleshooting less painful.

10. Pricing and future growth

Finally, compare cost versus value. Pick a plan that scales with your users, traffic, and advanced features over time, so your builder grows with your product, not against it.

Wrapping Up

When comparing top landing page builders, each tool stands out with distinct strengths suited to different user needs. Landing page builders like Unbounce, Instapage, Leadpages, and HubSpot bring unique capabilities from AI optimization and quick page creation to CRM integration and automation to your business.

Unlayer distinguishes itself by combining a highly intuitive drag-and-drop editor with seamless integrations, extensive customization options, and a developer-friendly embeddable builder.

If you’re looking for a white-label, API-driven landing page builder that integrates directly into your product, try Unlayer. 

Book a demo today and see how it can fit into your workflow.

FAQ About Landing Page Builder

1. How do I embed a landing page builder into my SaaS product?

Use an SDK/embed approach: add the vendor’s client library or iframe, initialize the editor where users need it, and wire up save/publish callbacks to your backend. 

Start by deciding where the editor will load, what permissions it needs, and how content will be stored and published. See step-by-step vendor guides and embed patterns for practical implementation.

2. Can I white-label a landing page builder so it looks native to my product?

Yes. Choose a landing page builder that explicitly supports white-labeling and theme overrides so you can remove vendor UI, apply your branding, and control editor behavior.

3. How should I enable A/B testing and personalization for my users?

Start by making your builder’s built-in A/B testing tools accessible to users, or by connecting them to your existing experimentation framework. Let users create page variants, split traffic between them, and view performance reports.

For personalization, include options like dynamic text replacement or conditional content blocks that adapt based on URL parameters, query strings, or visitor attributes. Advanced setups can even use Smart Traffic to automatically send visitors to the version most likely to convert.

4. What do I need to do to keep landing pages fast and scalable?

Treat performance as part of the product. Enable image optimization, lazy loading, minified assets, and clean output HTML. 

Choose a builder that supports CDN delivery or lightweight runtime embedding and monitor page speed on high-traffic paths. Also test at scale and include performance warnings in the editor if pages exceed size or load thresholds.

5. What security, compliance, and analytics hooks should I expect?

Pick landing page builders that support role-based access and audit trails, along with offering enterprise compliance like  GDPR/SOC 2. 

The builder of your choice should also provide APIs or webhooks for conversion events and integrate with analytics/CRM tools so leads automatically flow into your systems.