Landing pages have been assigned one of the hardest tasks on the earth, i.e., to impress your website visitors and turn them into customers. And for that, they need to look bomb 🔥enough to grab attention, make people stay, and convert.
Feels like a tough nut to crack? 🙄
Not at all! All you’ve got to do is find the right landing page builder, and you can create beautiful and conversion-worthy landing pages effortlessly. And for you, we’ve shortlisted five landing page builders that were a total hit in 2023.
Let’s discuss their details so you can pick the best one out.
5 Landing Page Builders You Should Check Out in 2024
Landing page builders are the knight in shining armor that helps you create brand-centric and customizable pages with no prior coding or designing experience.
Here’s a list of five landing page builders that can be valuable for your business
Unlayer is a drag-and-drop email, landing page, and pop-up builder that makes content creation effortless and fruitful for its users. Unlayer’s landing page builder has bagged many users and positive reviews in the past years because of the features and functionality it offers.
Landing pages created with Unlayer have successfully generated numerous leads and conversions. This could be your story, too, if you opt for the MVP of content creation platforms - Unlayer.
Here’s a list of features offered by Unlayer that could up your landing page game by a solid margin:
- Drag-and-drop WYSIWYG editor
- Comprehensive documentation
- Custom tools
- Mobile-friendly content
- Demos and code samples
- AI-powered writing assistant to help with copy (smart headings, smart buttons, magic images, and text generator)
- Provision to use tracking tools like Google Analytics, Hotjar, VWO, and LeadsRX to keep monitoring and optimizing your page performance.
- The choice to hide or display items on the mobile version
- No limit on the usability of tools
- Custom blocks as reusable elements
- Team collaboration features to streamline the workflow
- Custom cloud storage or self-hosted storage
- Language support
- Playground to see how the product works
- Roles and access management
- A 17-hour window for customer support
- Designed for conversion focussed campaigns
- Can be deployed at any domain and hosting platform.
To decide on any landing page builder, you must know what people say about it. Many users have praised how user-friendly Unlayer is. What makes Unlayer stand out among its peers is the number of users who find Unlayer’s customer support very responsive and helpful. They also praise the extensive customization capabilities the tool has to offer.
So, suppose you are looking for a landing page builder that can help you design customizable and attractive landing pages in a matter of minutes. In that case, you must book a demo and witness Unlayer’s magic yourself.
Unlayer gives a 14-day free trial to test its unique capabilities.
Unlayer Studio’s price is $20/month for the Designer and $40/month for the Team plan. On the other hand, the pricing plan for Unlayer Embed - the white label content builder is $149 for Startup, $299 for Business, and $599 for Growth plan.
Unbounce is a major player in the field of landing page builders. It is an AI-powered builder that enables users to design landing pages faster. Unbounce is mostly used by large digital marketing agencies or SaaS companies to enhance their digital presence.
But for many businesses, it's a no-go zone because Unbounce has twice the price compared to its competitors.
Currently, Unbounce offers two builders:
Let's quickly look at its features and pricing to see if it's the best option for your business.
- Drag and drop interface (classic builder)
- Pre-built templates
- Smart features to optimize your designs (smart builder)
- Dynamic content (smart builder)
- Mobile responsive content
- AI-powered copywriting assistant and insights (smart builder)
- A/B testing
- Direct domain publishing
While many users praise Unbounce's ability to help them design landing pages efficiently and without prior coding skills, they still find it quite costly compared to its alternatives. Also, many users have issues with the loading speed of landing pages created and hosted with Unbounce.
But besides the above-mentioned issues, Unbounce has offered quite a wide range of features and functionalities to create conversion-centered designs.
Unbounce's Launch plan is $99/month, Optimize is $145/month, Accelerate is $240/month, and Concierge is $625/month.
Another option is Leadpages. It is a no-code website and landing page builder that enables businesses to boost their marketing efforts.
It’s a great choice for small businesses and solopreneurs. Leadpage may not offer as many features as its counterparts, but it still has design capabilities that users enjoy. Let’s discuss them in more detail.
- User-friendly editor
- Pre-designed templates
- Real-time conversion tips
- ROI tracking
- A/B testing
- Advanced customization
- Content Library
- Site Analytics
- E-commerce and email marketing integrations
Almost all of Leadpages’ users vouch for its ease of use. Plus, many users have effortlessly designed beautiful landing pages with it. However, it offers very limited customization features, which makes creating branded landing pages a bit difficult. This could be a deal breaker for some users.
The pricing for Leadpages’ Standard plan is $49/month. For Pro, it is $99/month, and for the Advanced plan, you can contact their customer support to discuss more details.
Wix is another renowned landing page builder that allows users to create personalized designs according to their industry and preferences.
With their free version offering limited functionality and the paid version being on the pricier side, you may want to look for more economical landing page builders. However, before making any decision, let’s run through its details to decide whether it's a good fit for your business or not.
- Collaborative workspace
- Pre-designed templates
- Custom domains
- Storage space
- Ability to remove Wix’s branding
- Site Analytics
- 24/7 customer support (on most plans)
Wix is very easy to use, even for beginners. It has enabled many users to design landing pages of their choice. However, as discussed before, its free version offers limited capabilities to users. This factor alone can turn users towards other competitors to enjoy advanced features in lower prices.
Wix offers a wide range of pricing plans depending on the size of your business and requirements. You can view their pricing page here for more details and choose what suits you best.
Last but not least, there’s Duda.
Duda is another website and landing page builder that enables its users to design professional-looking landing pages at scale. One of their best selling points is that the landing pages designed by Duda are automatically optimized for Google PageSpeed.
However, many users look out for Duda’s alternatives to create landing pages because of its pricing plans. So, let’s discuss its features and reviews to analyze what makes the users pivot to an alternative.
- Drag and drop editor
- Responsive designs
- Complete access to code
- Pre-built templates
- Team collaboration
Overall, all of Duda’s users are impressed with its design features, which are flexible and abundant. However, as the same features can be found in competitor builders like Unlayer at a much lower price, people often switch.
Besides that, many users have complained their builder gets clunky or glitchy when customizing designs. This can be quite frustrating when you’re designing pages not as a one-off assignment but as your daily work.
The pricing for Duda is as follows: $25/month for its Basic, $39/month for the Team, and $69/month for the Agency plan. You can also avail of Duda’s white-label services for $199/month.
Factors to Consider Before Picking a Landing Page Builder
If you’re thinking about which landing page builder will best suit your needs and requirements, we’ve something that might make this decision easy for you.
To choose the best option for your business, consider the following factors:
- User-friendly interface
You’ll be surprised to know that 90% of people stopped using applications because of a poor interface. So try to pick an editor that is easy to use and has a comprehensive interface.
- Responsive designs
With 55% of website traffic coming from smartphones, it’s only wise to optimize your landing pages for all devices. So, always opt for a landing page builder that enables you to create designs that look great on all devices.
- Easy customization
Every brand holds promotional campaigns on and off and wants to create brand-centric designs. All this is only possible if you have a landing page builder that allows easy customization according to your industry.
So always check for this feature when picking one.
- Personalization through merge tags
Want to create highly targeted landing pages? Then, get yourself a landing page builder that allows you to design landing pages that resonate with your target audience the most.
- Excellent customer support
This is a deal breaker for many companies and clients. That’s because it's common to run into troubles or have queries when using a product or service, so you'll need the assistance of an active and cooperative customer support team.
- Affordable pricing
Let’s be real: the most important goal of any business is to drive revenue. So, pick a landing page builder that offers flexibility, ownership, and the most versatile features in the best budget.
FAQs About Landing Page Builders
Now, let us answer some frequently asked questions about landing page builders for you.
Q. What is a landing page builder?
A. Landing page builder is a software or platform that enables users to create a single-purpose web page that is created to generate leads, promote an event, or market a product.
Q. How much does it cost to create a landing page?
A. The cost of creating or designing landing pages varies. Some website builders enable you to design landing pages for free. However, these builders have limited features and capabilities, so you might have to compromise on quality.
If you want to hire a digital agency to create a landing page, it may cost you around $600 - $2000. On the other hand, if you hire a freelancer, they may charge a few hundred to thousand dollars. Lastly, subscription-based website builders may cost you approximately $20-$30/month.
Q. How can landing page builders affect the SEO of a website?
A. Landing pages can be optimized to increase the loading speed of your website, and if the copy is well-thought and written, it can help the website rank better.
Choosing between the top landing page builders may not be as easy as it seems. After all, you’re choosing a tool to design pages that will attract and convert your precious visitors.
So, choose what fits your existing product or business the best and resonates with your audience.