Unlayer for Agencies: Streamlining Content Creation & Delivery

Running an agency is equal parts exciting and exhausting. 

On one hand, you’re helping brands bring their ideas to life. On the other hand, you’re juggling multiple clients, tight deadlines, and ever-changing brand demands—all while trying to keep everything consistent and on time. 

But in reality, delays creep in, revisions pile up, and scaling becomes a nightmare. However, with the right solution like Unlayer for agencies, you can cut through the chaos.

In this guide, we’ll uncover the biggest content creation and delivery challenges agencies face and how Unlayer helps make workflow smooth and stress-free.

The Content Creation and Delivery Bottlenecks Agencies Face

For agencies, creating and delivering content isn’t just about creativity—it’s about managing clients, processes, and expectations. And that’s where roadblocks tend to appear:

• Inconsistent branding: Agencies juggle multiple brand guidelines at once, and even small mistakes, like a wrong color code or outdated logo, can make campaigns look unprofessional and damage client trust.

• Developer dependency: Small changes, like a banner update or button tweaks, usually require developer support, slowing down projects that should be quick.

• Delivery delays: A scattered review process drags projects out longer than planned, delaying delivery to clients.

• Revision overload: Clients often request last-minute edits, which leads to endless back-and-forth through email threads or shared docs and delays campaign approvals.

• Lack of collaboration tools: Many clients don’t have user-friendly platforms to review or edit, so agencies spend extra time guiding them instead of focusing on execution.

• Scaling issues: Juggling several client launches at the same time puts pressure on resources and causes delays.

How Unlayer Streamlines Content Creation for Agencies

Unlayer is a game-changer for agencies, and here’s how:

1. White-labeled, branded as your own

You can embed the editor directly into your client portal and customize it with your own logo, colors, and domain. To the client, it feels like a native part of your platform rather than an external tool. 

This not only strengthens your brand presence but also builds trust—clients see your agency as offering advanced technology, not relying on third parties. It’s a simple way to elevate your positioning as a modern, full-service provider.

📌 Note: White-labeling is a premium feature available on all paid plans. View our paid plans and choose the one that best fits your agency and give your clients a seamless, branded experience.

2. Faster content creation with drag-and-drop interface and pre-built tools

Unlayer’s drag-and-drop editor lets designers, account managers, and even your clients create polished emails, landing pages, popups, and documents without writing a single line of code. Whether it’s a promotional email, a product launch landing page, a newsletter signup popup, or a seasonal offer document, campaigns can be built quickly and intuitively. 

The editor includes custom blocks that can be reused across multiple designs or templates, saving valuable time. 

With a rich library of 2,000+ HTML templates, automatic responsive layouts, and instant design previews, teams spend far less time formatting and troubleshooting and focus instead on creating high-quality content. 

Tasks that once took hours can now be completed in minutes, helping agencies stay on schedule, maintain brand consistency, and reduce stress.

🚀 Ready to speed up your content creation? Try Unlayer for Free!

3. Consistency guaranteed with custom blocks

Maintaining brand consistency across multiple campaigns can be challenging, especially when working with different clients. Unlayer’s custom blocks let agencies create reusable components, like headers, footers, text, CTA buttons, images, etc., that users can easily add to their designs.

By reusing these pre-designed blocks, teams can ensure every campaign stays on-brand, reduces manual errors, and saves time. This approach not only keeps content consistent but also speeds up production, allowing agencies to deliver high-quality campaigns more efficiently.

4. Customization and extension for unique client needs

Every client has unique requirements, and agencies often need more than standard templates to deliver tailored campaigns. 

Agencies can create custom tools—new editor features or components tailored to a client’s workflow, such as a product catalog block or a specialized form. You can also add dynamic content that automatically changes based on recipient data. 

APIs connect the editor to backend or external systems to fetch data or sync content with CRMs and marketing platforms, while events and callbacks are triggered automatically when a user interacts with the editor. For example, editor:ready is called when the editor is ready to use, and design:updated is called when the user changes anything in the editor. 

Thus, customization and extension help agencies build personalized, on-brand, and scalable campaigns efficiently, providing clients with content that is relevant, consistent, and visually aligned—without slowing down production.

Confused about how to customize and extend our editor SDK?

👉 Follow the Guide: The Dev’s Guide to Customizing and Extending Editor SDKs

5. Collaboration that cuts feedback loops

Working with clients often involves long rounds of feedback and approval, which can slow down campaigns. 

Unlayer’s built-in team collaboration features streamline this process. Clients can review, comment, and approve designs directly inside the editor in real-time, eliminating the need for multiple email threads, PDFs, or screenshots. This speeds up approvals while keeping everyone aligned, reducing errors and miscommunication.

6. Scale beyond limits—confidently

Unlayer empowers agencies to scale effortlessly with its embeddable, no-code content builder. By streamlining campaign creation and supporting high-volume execution, it reduces development overhead and accelerates time to market. 

Its API-first design and developer-friendly SDKs integrate seamlessly into existing workflows, while the intuitive drag-and-drop editor allows non-technical users to produce content independently. With white-label branding and enterprise-level security, agencies can maintain consistency and trust as they expand to serve more clients and manage larger projects—without straining resources.

From Content Creation to Delivery: A Smooth Workflow

Unlayer gives agencies complete flexibility when it’s time to deliver. 

You can export your designs in different formats—HTML, Plain Text, Image, PDF, or ZIP—depending on what your client needs.  You can send them straight to popular ESPs like Mailchimp or Klaviyo, save reusable template libraries for future campaigns, or simply hand over export-ready files if your client uses their own ESP. 

With Unlayer, delivery is always fast, flexible, and error-free. 

Wanna see Unlayer in action? Book a Demo!

Why Unlayer for Agencies

• Seamless Integration: API-first infrastructure that plugs into your existing tools and workflows.

• Smarter Client Management: Role-based access control to manage multiple clients securely and efficiently.

• Email Client Support: Perfect rendering across Gmail, Outlook, Apple Mail, and 90+ email clients.

• Launch Faster: Reduce development time by 80% and launch in weeks. 

• Cost Reduction: Proven 52% reduction in your development and maintenance costs.

• Trusted by Leaders: 1000+ global brands rely on Unlayer for mission-critical campaigns.

• Future-Proof Your Agency: Continuous innovation and frequent updates to keep you ahead of trends.

• Advanced Security: GDPR compliant and SOC 2 Type II certified. Also, offer enterprise-grade security features.

• Dedicated Support: 24/7 priority support with a dedicated customer success manager.

Final Thoughts

That’s all about Unlayer for agencies. With its no-code builders, seamless content creation, and efficient delivery workflows, it helps agencies save time, reduce errors, and focus on what matters most—creating impactful campaigns and keeping clients happy. 

FAQs Related to Unlayer for Agencies

Q1: What is Unlayer?

Unlayer is a powerful no-code content builder that you can embed into your application or workflow to create professional emails, landing pages, popups, and documents. 

It comes fully white-labeled, allowing you to brand the editor as your own and deliver your clients a consistent, seamless environment that feels native to your platform, building trust and reinforcing your brand identity at every step. 

Built for both developers and end-users, Unlayer gives you deep customization and extension flexibility on the backend, while offering your clients an intuitive drag-and-drop editor to design content without writing a single line of code.

Q2: Is Unlayer free for agencies?

Yes, Unlayer offers a forever-free plan with core builders emails, pages, documents, and popups, along with essential features like Domains, Social, Media, Design Previews, and Basic Merge Tags. 

However, if you need premium features like White-Labeling, Custom JS/CSS, Amazon S3 Storage, AI-assisted Writing, Cloud API, Custom Domains, Custom Image Library, and more, you have to switch to paid plans that come with a 14-day free trial. 

Check out Unlayer’s paid plans here. → 

Q3: Is Unlayer an email builder or a page builder?

Both. Unlayer offers embeddable builders for emails, landing pages, and even popups and documents, giving you the flexibility to serve different client needs from a single platform.