Retaining an existing customer is five times cheaper than acquiring a new one. Not only that, but your current buyers are likely to spend 31% more than new ones.
If your game plan focuses mainly on winning countless new customers, you might want to rethink your strategy.
“We get it. We need to nurture existing customers, but how do we do that?”
Through activation emails.
Email marketing has been crowned the most effective digital marketing channel for customer retention. But designing high-performing emails is not everyone’s cup of tea.
This is where we come in. Unlayer’s well-designed activation email templates will make your customers loyal like never before.
Selecting the right template is the first step in your journey towards successful activation email marketing. But sometimes, too many options can be a curse.
If you feel overwhelmed when choosing activation email templates, the following factors would be extremely helpful for you.
Your ultimate goal is to convert customers from the sign-up phase to the purchasing stage. But, it’s not that easy.
With so much competition and scams in today’s market, it can be difficult to trust new brands. It is social proof that convinces your subscribers to try a product and then get hooked on it. Research says 93% of consumers say that online review impacts their purchasing decisions.
Opt for activation email templates that include blocks for different types of social proof, like ratings, testimonials, trust icons, and social media handles.
When sending activation emails, your main goal is to persuade your prospects into spending their money on your product/service. Wherever there is a need for convincing, there are doubts. Use videos to end such confusions in your consumers’ minds.
Choose activation email templates that allow you to embed videos in them. Include videos that answer frequently asked questions about your offerings, show different ways of how your products can be used, or share client testimonials.
When sending activation emails, your goal is clear - turn prospects into active users. Call To Action (CTA) buttons greatly help in achieving your mission.
The templates you choose must have attention-grabbing CTA buttons in them. The latter’s design should instantly stand out, and the convincing copy should encourage the reader to click on it.
What Robin is to Batman, Unlayer is to your brand.
We don’t like to brag, but the activation email templates from Unlayer are a class apart. Here are a few reasons why you should opt for Unlayer:
Sounds good? Start designing activation emails for free with Unlayer.