Which is the best medium for keeping your customers updated?
Social media? No.
Display advertising? No.
Emails? A big yes.
When announcing the launch of a new product or an upcoming event, email marketing is your best bet. With emails, you are 6x more likely to get a click-through than Twitter.
Send announcement emails whenever there is a need to update your customers. However, designing an email from scratch every time can be counterproductive. What’s the solution? Use ready-to-made HTML email templates.
We list the three main factors you should consider when selecting an announcement email template.
Factors for Choosing the Right Announcement Email Template
With announcement emails, your goal is to create a hype. By following the below recommendations, you’d be able to choose those announcement email templates that bring countless conversions.
A Wow Factor
Your announcement emails should get your customers excited. For the latter to happen, the announcement email template you opt for must have a wow factor.
Choose a template that features a carousel - you can show multiple images without the email looking cluttered. Look out for gamification elements, like a scratch to win, to encourage engagement.
We would also suggest selecting templates with bold color palettes as it instantly grabs your audience’s attention and derives high energy.
Launching something new brings with it a challenge of adaptation, especially if your customers are used to using a product in a certain way. In such a scenario, your aim is to make this transition phase a smooth one. Choose announcement email templates that maximize convenience for your audience.
If you’ve opened a new branch, include a Google map location. Similarly, if you’ve updated your app, including a video tutorial that explains how to use the updated version.
An announcement email can appear as a generic, routine email if not personalized.
Why should you make the extra effort of customizing your announcement emails? Well, personalized emails increase customer engagement, as stated by 74% of marketers. When sending announcement emails, engagement is all you’re looking for.
Choose announcement email templates that feature dynamic content blocks, e.g., different sections shown to relevant genders. You can also add merge tags, like addressing your customers with their first names at the start of the email.
Unlayer - The Best Announcement Email Template Provider
You know now how to choose the best announcement email templates. Now it’s time to select the best template provider, and that is Unlayer.
Why is Unlayer the best in the game? Well, read for yourself:
- Over 1,000 HTML email templates to choose from
- All templates are mobile-responsive
- Well-designed templates considering industry demands
- User-friendly drag and drop editor to modify templates
- Save design blocks and reuse them in the future
- Personalize emails using merge tags
- Collaborate with colleagues and clients through the studio
- Integratable with multiple email service providers
Sounds too good to be true? Check it out for yourself. Use our announcement email templates for free now!