You messed up. Don't fret about it; it happens to the best of us. What matters is what you’re going to do about it.
The best way forward? Send out an apology. It doesn’t matter if you’re a small or big company; if your customer is affected in any way, it’s always best to send out an apology email.
Be mindful, though, that such emails carry a more serious tone and therefore require an appropriate design. But don’t trouble yourself trying to create a new design from scratch. Just use existing apology email templates to make life easier.
Before you start, let’s review some tips to help you select the best apology email template.
Sifting through so many templates and finding the right one to use sounds like an exhausting task. To help you out, we’ve mentioned some tips for choosing the perfect apology email template. Let’s look at what they are.
An apology email should be straight to the point. You don’t need too many colors, distractions, or anything flashy, because that takes away from the seriousness of your apology.
Keep things simple by picking a template with more muted colors, like creams or pastels. Make sure there aren’t too many images; a couple are all you need.
The aim is to have a minimalistic email design that is still impactful. You want your words to hold more value without the design outshining them.
After your apology email, maybe your readers want to reach out to you. It could be to ask for further clarification, provide feedback, or simply thank you for acknowledging the situation. Either way, it’s always a good idea to add a way customers can contact you.
So look for apology email templates that either let you add a custom footer or already have one. You can customize the footer to include all your contact information in case some customers require further support.
Keeping in line with the simple and serious tone of your email copy, the images should also be appropriate. If you’re apologizing for a package lost in transit, you can’t add an image of a happy cat having a birthday party. It’s just going to confuse your reader.
What you can do is show a sad cat crying, though. The emotions are similar to the ones you’re trying to show - that we’re sad we let this happen. Such images can also make your reader laugh, which is a win-win for you.
So try choosing an apology email template that lets you add your images and embed videos or GIFs.
Why should you pick Unlayer? Maybe because of the 1,000+ predesigned email templates you can choose from. No need to stress about hiring a new designer or developer - we’ve got it all here.
And that’s just the beginning. Here are some more features we offer to truly convince you that Unlayer is the right choice for you:
Are you convinced now? Then why wait? Start customizing your apology email templates for free now!