Did you know that 79% of Americans believe brands should support the causes that matter to them? After all, it’s the 21st century; companies can’t get away with actions that only benefit them.
The easiest way to bolster your cause-related marketing activities is by creating awareness about different issues. If you want to do so via emails, you must use email templates for awareness.
There is a high chance that campaigns may backfire if you’re not careful about your email design. Email templates are a lifesaver here since they’re designed by professionals who understand these sensitivities.
But don’t just select any template that comes your way. Ensure it follows the below design principles for a successful campaign.
Surely awareness email templates, like others, should be well-designed and responsive. But to truly achieve the goals you’ve set, make sure to keep the below best practices in mind.
A maximalist design and flashy color palette are what you want to avoid when creating emails for awareness purposes. You’re addressing a serious issue, so your email template must follow this tone.
That doesn’t mean you design unattractive emails, but instead, choose a template with a clean layout, plenty of negative space, and limited visuals.
Different causes often have different colors associated with them, like pink for breast cancer, American flag colors for Juneteenth, and orange for child hunger awareness.
When you include these colors in your emails, your audience understands straight away what your email is about. Hence, increasing their willingness to read your message and interact with it.
When you’re sending awareness emails that include a link to donate, the email’s footer can help you appear 10 times more legitimate. Footers include valuable information, like company address and contact information, that can increase your reader’s trust in you.
Choose templates with footers that provide all the vital information while still complimenting the design. These email footer examples can give you some great inspiration if you’re just starting out.
For successful email campaigns, you need to choose a reliable email template provider, aka Unlayer. The email templates for awareness from Unlayer are fully responsive. This means emails look good no matter which device and email client they are being viewed on.
These email templates are well-designed and fully customizable. You can even personalize your email content using user-friendly merge tags. Once you’re done designing, you can export these templates to popular email service providers for easy sending.
Start your free 14-day trial now to design awesome awareness emails.