It’s a bittersweet moment when your products go out of stock. While you’re happy about the demand your products have generated, you’re also low-spirited, considering the amount of money you’ve lost.
This is where back in stock emails play a major role. They can convert those missed money-making opportunities into valuable sales. Back in stock emails witness a conversion rate of nearly 15%, so you know your efforts won’t go in vain.
For designing convincing emails, you must use back in stock email templates. They can help you churn out emails faster without compromising on their design.
Read the below tips to pick the right template for your business.
3 Tips for Selecting High-Converting Back in Stock Email Templates
Don’t select just any back in stock email template. Make sure you follow the below helpful tips:
1. Includes urgency-creating factors
If a product was so good that stocks finished before you expected, chances are it may happen again. Communicate this message through your email design.
Your chosen template must have urgency-creating factors like countdown timers, a red color palette, and strategically chosen emojis like ⏰⏳🏃🏻♂️💨🛑. Such elements ignite your subscribers’ Fear Of Missing Out (FOMO), leading to impulsive purchases out of fear that products may go out of stock again.
2. Features more visuals than text
When you show through your subject line and email copy that a certain product is back in stock, you must include relevant images to show what the noise is all about.
Select an email template that includes multiple visuals and minimal copy. The template should follow an inverted pyramid or zigzag layout style to ensure your email looks balanced and the overall message is easier to consume.
With Unlayer’s email builder, all visuals are hosted on an external source, so you can add as many graphics as you like without worrying about increasing your email’s size.
3. Contains multiple CTAs
With back in stock emails, you’re aiming to make sales, not nurture your leads. Choose a template that features more than one Call To Action (CTA) button to increase your conversions.
So, for instance, if your summer clothing line is back in stock, your email must have a primary CTA button below the email header redirecting your subscribers to the relevant landing page. You can then have secondary CTAs for different product types, like summer dresses, shorts, and t-shirts.
Find the Best Back in Stock Email Templates at Unlayer
You’ve come to the right place for back in stock email templates that not only look good but get the job done as well. You should choose Unlayer as your partner in crime when designing emails because all templates are:
- Responsive and display well on multiple email clients and devices.
- Personalizable through merge tags.
- Customizable with the effortless drag and drop editor.
- Integratable with different email service providers, including HubSpot, Mailchimp, and ActiveCampaign.
Interested in what you’re reading? Give Unlayer a go by signing up for a 14-day free trial.