Black Friday is a treat for all shopaholics and businesses.
It is said to be the craziest day for all shoppers and retailers across the globe. According to a recent study, shoppers spend about $ 7.4 billion shopping online on Black Friday. While 54% of consumers start shopping even before black Friday begins. With every passing year, the popularity of Black Friday sales keeps on increasing.
This increasing popularity is undoubtedly a bliss for all advertisers.
Speaking of advertisements, even though social media platforms have gained mass popularity in the advertising world, email marketing still remains number one in promoting sales on Black Friday. According to research, over 11.65 million promotional emails are sent on Black Friday. The purpose of each email is to attract millions of customers of all demographics and get them to shop. The more, the better.
Hence, these emails need to be appealing and attractive. Do you wish to create one such email as well? If yes, then don't worry about hiring a professional graphic designer or brainstorming creative template ideas, as Unlayer has got you covered by providing a range of beautifully designed email templates for Black Friday.
Following are some tips that may help you to choose the best Black Friday email templates.
Here’s How to Choose the Best Black Friday Email Templates
1. Visuals Speak Volumes
When choosing a Black Friday email template, keep in mind that your main goal is to attract the customer to shop. Be it online or physically. For this purpose, your email must be very attractive and catchy so that the readers end up opening and responding to it. You can customize the email template by adding a picture of your best-selling product.
Additionally, since it’s that time of the year where all brands and businesses give discount offers, make sure to customize your template or choose templates that highlight discounts that your brand is offering. It's best to choose bolder and brighter templates for black Friday.
2. Endorse Yourself
Each company/ brand has a particular theme or color scheme that is uniquely just theirs. Choose Black Friday email templates that compliment your brand. If your brand follows a particular color scheme, blend that in the template.
3. Create a Reference
Pick out templates that compliment black-colored products or monochromatic black outfits. Create references like ‘black for black.’ It shows exclusivity and grabs customers’ attention. It makes them feel like it’s a short-time offer, and they must read or respond instantly.
4. Add a Countdown
Countdowns create a sense of pressure but in a positive way. Select a template that has a countdown timer in them. It creates a sense of urgency. It also motivates the email readers to rush to the stores or compulsively click the link to the e-store, which indeed is the ultimate goal.
5. Add a Call To Action (CTA)
A call to action button is what turns a good email into a great one. Hence, when modifying or choosing Black Friday email templates, make sure you add a call to action button. And the latter must be clear and prominent.
As previously mentioned, our main goal is to get customers on the landing page and get them to shop. Therefore, you can add quick links to your online stores or add a link that clearly shows the nearest outlet.
What Makes Unlayer the Best Designing Tool?
Unlayer provides users with over 1000+ attractive, elegant, and easy to edit email templates. All templates are mobile responsive. With its easy-to-use drag and drop editor, you can modify and personalize Black Friday email templates according to your customers and your brand's style.
You can embed links to social media profiles or landing pages and get instant responses from your customers. The best part is you don't need a professional for this task anymore, which saves a lot of time and effort.
Start designing for free now!