Email newsletters are your best bet for reaching a wider audience base. In fact, simply writing the word ‘newsletter’ in a subject line will get your emails opened by 24%. Many email marketers consider newsletters as the highest performing content type for nurturing leads.
However, email newsletters have a lower click-through rate (3.07%) than triggered (10.98%) and autoresponder (6.72%) emails. Newsletter design is one major reason why conversions are on the low.
Now we don’t imply you hastily hire a graphic designer. You can, although, benefit from beautiful-looking email newsletter templates, similar to what Unlayer has.
How to Choose the Best Email Newsletter Templates?
Not all newsletter templates are worth your time and attention. Consider the following factors when selecting a newsletter design.
1. Campaign Nature
From product promotions to yearly roundups, email newsletters cover it all. Newsletter templates are designed for different campaigns and hence, include elements specific to them. For instance, a template for an event invitation will consist of a countdown timer and a Google map location.
Suitable templates make customization easier and appear cohesive to the final reader. Unlayer’s vast library of 85 email newsletter templates caters to different purposes and industries.
Newsletter templates won’t serve you any purpose if they can’t be customized as per your brand requirements. You should be able to change colors, add images/videos, and include social media links, among other elements.
The template provider should be white-labeled. It shouldn’t feature its own logo or slogan, but rather the focus should solely be on you.
3. Responsive Format
Email newsletter templates should be mobile responsive as 46% of emails are now opened on mobile devices. A responsive format cuts your effort in half as you don’t have to design newsletters for multiple screens.
Responsive newsletter templates ensure text and images appear as intended - no zooming in and out needed! Unlayer’s editor provides a side-by-side view of desktop and mobile screens so you can see how the design displays.
5. Design Blocks
Free newsletter templates along with premium ones should have the facility of saving custom blocks and tools. It is recommended to send newsletters twice a week. Along with other marketing activities, no one has the time to customize templates each time a newsletter is needed.
A better idea is to save custom blocks and tools that can be repeated for future use. This will greatly save time as the design blocks can be dragged onto a newsletter template.
Unlayer - The Best Email Design Tool
Why look elsewhere when Unlayer has all the above-discussed features and more?
Unlayer’s beautiful-looking email newsletter templates don’t require any coding or design skills. It’s the best email design tool because of;
- 1000+ mobile-responsive templates
- Convenient drag and drop editor for customizing design
- The facility of saving custom blocks and tools
- Instant approval and feedback from peers
- Integration with top email service providers, like Hubspot, Mailchimp, and Gmail
Start designing for free now!