What hooks you the most when purchasing something online? Is it the product description or the customer reviews?
It’s most certainly the reviews, right?
Because 98% of the people read online reviews for local businesses before making any purchases.
With this many people relying on customer testimonials, it only makes sense to use social proof to your advantage.
You might be thinking adding customer testimonials to the product pages is the only way to go.
However, you can demonstrate social proof in your email marketing campaigns. But how do you design social proof emails that speak volumes?
Don’t worry. Unlayer’s social proof email templates have got you covered. You can easily customize them as per your needs and see the masses sway.
But first, let’s look at a few tips to help you select the best email templates.
Tips to Choose the Best Social Proof Email Templates
Visuals speak volumes
When choosing a Social Proof email template, look for ones that let you add visuals so you can capture the attention of your readers and convey the important information clearly.
This way, you can easily ask your customers about their favorite products and collect their reviews in the email with product images and links.
Single-column layout holds sway
Pick email templates with a single column layout because they have a set order and hierarchy, making it easy for your customers to navigate easily through the presented information.
Plus, all the templates fit easily within any screen size regardless of the device used because they’re fully responsive.
Call-To-Action (CTA) reigns supreme
Along with providing customer reviews about your products, your chosen social proof email templates should also have a clear CTA button.
This will encourage your customers to take the next step, whether it’s subscribing to your newsletter or making a purchase.
Unlayer - The Ideal Option for Social Proof Email Templates
Unlayer offers 1,500+ elegant, responsive, and easy-to-edit email templates. With its intuitive drag and drop editor, you can modify and personalize your social proof emails just the way you want them to.
You can add CTAs and instantly redirect your customers to the landing page. Plus, Unlayer seamlessly integrates with several email service providers like Gmail, Constant Contact, ActiveCampaign, etc.
The best part is you don’t need to hire a professional for this anymore, which saves you a lot of time and effort.
So, why wait? Begin your free trial now!