A heartfelt thank you message for your customers is always a good idea. Making them feel valuable, and showing them you are grateful to them, shows compassion and helps build a healthy relationship. This leads to a loyal customer base which is the key for your business success.
Using emails as a means to thank your customer makes it professional and allows you to include versatile content in your message. A thank you email is more than just a gesture; it shows your customers how concerned and connected you are to them. And, any customer who finds a business they trust will most likely stick with them.
There could be a lot of concerns to address when writing a thank you email: What to say to keep it light and hearty, and not cringy or overwhelming? How much is enough? How much is too little?
We bring you some of the best examples and tips to make this easier for you.
What Is a Thank You Email, And When Do You Send One?
An automated email is sent to customers based on the actions performed on a website, application, or digital product. As the name suggests, you thank your users for the particular step taken.
For example, an automated thank you email is sent when:
A customer meets a certain benchmark of being your client,
a customer places an order,
a customer subscribes to your newsletter,
a customer signs up on your website, or
performs a similar action.
You can make this email engaging and impactful with graphics, creative messages, discount offers, and more. A thank you email, similar to a welcome email, is a way to kick-start or maintain communication with your customers.
How to Write a Professional Thank You Email?
Like most professional emails, a thank you email consists of all the basic elements. A subject line, header, email body, and so on. Let’s see how you can use these elements to make your thank you email more fruitful.
Concise subject line
Thank you emails follow a very straightforward approach for subject lines. Just use the customer’s first name to thank them, and let them know what you are thanking them for.
A bold thank you greeting
The greeting in your email should be noticeable, and you can take different approaches to that. You may make the very first words of your copy your greeting, or you can make the letters bold. You can also use images and gifs to bring more graphics to your email. The goal is to ensure you emphasize your gratitude with your opening statement.
Email body with all details
Your email body is where you communicate and tailor the message according to the customer’s action. In this descriptive part, personalization plays an important role. Ensure that your message is specific to the situation, and answers the questions the reader might have.
Conclude with contact information
After you thank your customer, you do not want to leave them in a no-man’s-land with their questions unanswered. Sharing information where they can contact you back is vital at the end of your thank you email.
5 Amazing Thank You Email Examples To Learn From
Smartpress
Source: Really Good Emails
Thank you email example from Smartpress shows how simple and elegant these emails can be. A bold greeting followed by a beautiful message.
Niice
Source: Really Good Emails
Niice sets out an amazing example of a thank you email. Celebrating 10 years of their journey by thanking their customers for the journey. The email follows the brand theme and makes the greeting loud and clear for the audience.
MacPaw
Source: Really Good Emails
Thank you email examples seldom get better than this. MacPaw shows how grateful they are for their clients and asks them for feedback. The brand theme, the greeting, and the additional discount, everything is done right.
Haoma
Source: Really Good Emails
Haoma takes a simple approach to thank their customers for placing an order. A thank you note followed by order details and the details for tracking the shipment. It covers all the vitals of a post purchase thank you email.
True Grit Texture Supply
Source: Really Good Emails
True Grit Texture Supply has a great example of how to thank new subscribers. Their email is as artsy as their website, perfectly portraying the brand theme. This is further strengthened by a beautiful message.
Now that you have these examples to inspire you, a few templates can surely make the next steps easier.
5 Thank You Email Templates with Copy & Design You Can Use
Designing your emails from scratch can often be a time consuming, and daunting task. An easier solution is to use thank you email templates and personalize them to cater your needs. Here we have some amazing templates compiled for you.
Template 1
Copy
Dear [First Name],
Thank you for placing your order with us. We are excited about you using our products. For your next order, enjoy 20% off, find the promo code below.
Best Regards,[Company Name]
Template 2
Copy
Hello [First Name],
Thank you for your purchase and for joining our mailing list. Now, you’ll be one of the first ones to learn all out about the exclusive deals, new arrivals, and big events coming up. You can also get 15% off your next order, by leaving a review on our website.
Best Regards,[Company Name]
Template 3
Copy
Hello [First Name],
Thank you for choosing us and supporting our small business.
Best Regards,[Company Name]
Template 4
Copy
Dear [First Name],
We express our deepest gratitude and appreciation as we celebrate a significant milestone together – your 5th anniversary as a valued subscriber to our [Product/Service].
It is with immense pleasure that I take this opportunity to thank you for your unwavering loyalty and trust in us over the years. Your continued support has been instrumental in shaping our product and driving us to continually innovate and improve.
Thank you for being a part of our journey. Here's to many more years of success and growth together!
Best Regards,[Company Name]
Template 5
Copy
Dear [First Name],
Thank you for upgrading to our premium services on [Your Website Name]. Enjoy exclusive features and content, and if you need assistance, our support team is here. We're thrilled to have you on board and look forward to exceeding your expectations with our premium experience. Thank you for choosing us.
Warm regards,
[Company Name]
Despite all these options, a template is not always the solution and you must design your email from scratch. So a few design tips can help you out.
Top Design Tips For Thank You Emails
Designing emails is a complex task with too many details to be noticed and taken care of. Here are a few tips to help streamline this process for you:
1. Follow the brand theme
The color, font, and overall design of your emails should carry the weight of your brand. Branding in thank you emails is essential to bring relevance and allows readers to identify your email at first glance.
2. Use a single-column layout
A single-column layout makes navigating the email easier and works very well with simpler emails. A thank you email is straightforward with minimum information, making a single-column layout the perfect approach.
3. Use minimalist design practices
Your thank you email will include a heartwarming message which should get all the attention. Hence, you should apply minimalist design practices to your email, for example, using negative spaces and not too many CTA buttons.
4. Add a personalized message
The most important part of your thank you email is the message. With the warmth of your words, you can truly make the reader feel elated. Only a personalized message will help you build the relationship you wish to have using thank you emails.
Why You Should Use Unlayer To Design Thank You Emails
Designing emails should not require hours of your time and mind-bending efforts. Unlayer takes away all the struggle and makes the journey of creating emails smoother than ever.
The drag-and-drop design tool has multiple features making your life easier. For example, you could reuse design blocks for branding, personalize your emails with merge tags, and access a gallery of 1,500+ email templates that you can edit according to your need.
Unlayer is further powered with AI features that write up headings and copy for you as well.
You can finally export your end product with an email service provider of your choice—access all of this and more with a free 14 day trial.
Wrap Up
You are now more than ready to embark on a journey of crafting your thank you emails. With perfect examples and valuable tips, you can now greet your customer with the most amazing thank you emails and strengthen the relationship with your clients.
