We know what abandonment feels like. It's hurtful.
But hey! You’re not alone.
According to research conducted in 2019, the average global cart abandonment rate was 77.13%. This means a huge number of potential shoppers leave websites without making a purchase. Not cool. However, abandoned cart emails have successfully recovered lost customers and have an $8.21 return on investment per email.
Have you started planning to get back to that customer you lost?
We’ve got your back! Because Unlayer has a wide range of catchy, responsive, and well-designed abandoned cart email templates that will help you create convincing emails.
Wait! Before you get started, read the following tips to select the best design for you.
Tips to Select the Best Abandoned Cart Email Template
We have mentioned some hacks for selecting templates in case you get confused. Take a look below:
A Witty Reminder
Let’s play with human psychology. You can do this by selecting abandoned cart email templates that use words like “You left something behind” or “it’s still there.”
A copy like this will make the reader think that they forgot to complete a task. Also, they might start thinking of the reasons behind abandoning the purchase in the first place. It’s incredible how you can trigger someone with 3-4 words. Isn’t it?
Select an abandoned cart email template with a simple design.
A template with a short sentence, a picture of the abandoned product, and a minimalistic design will be the perfect combination. It’s simple yet impactful. A design like this is more likely to get the user’s attention.
The goal of our email is to convince the reader to complete their purchase. So, choose a provocative template.
A convincing email template will either consist of an incentive or a discount on the abandoned product. You can also add a very convincing Call To Action (CTA) button to prompt a response.
P.S. Ensure that your CTA button is vibrant enough and has the appropriate placement.
What Makes Unlayer the Best Choice?
Unlayer provides a range of 1000+ well-designed email templates. Experts have designed all of these abandoned cart email templates, so you don’t need to worry about investing your time or energy. All you need to do is alter them according to your choice.
The best thing is that all of our templates are mobile responsive and can be viewed ideally on all screens.
Our user-friendly drag and drop editor allows you to add pictures and interactive elements according to your will. Also, you can add merge tags or save the design blocks to use them later. And if you need any suggestions or feedback on your design, you can ask your friends or colleagues directly through our online studio.
Very convenient, isn’t it? Try it out for free now!