Are you a business owner looking to boost engagement, conversions and, revenue?
Well, email marketing is the way to go.
You should be sending emails mainly because your audience favors it. In fact, 73% of millennials prefer being communicated via emails to other channels.
From welcome emails to event invites, you’ll be sending emails every other day. As a busy marketer, ask yourself, “Do I have the time to design emails this frequently?” You obviously don’t.
A better way? Use business email templates.
How Do I Choose the Best Business Email Templates?
With countless business email templates available on the internet, which one should you opt for? Before you make any decision, refer to the following vital factors;
The Purpose
The reason behind sending emails ultimately decides the business email template you select.
“Why can’t I use one template and change the message each time?”
Well, each business email you send is different and requires templates unique to them. A feedback survey email template will let customers rate your brand directly on the email. On the other hand, an email pitch will feature testimonials from your previous clients.
Choosing a template that corresponds with your purpose ensures that the final email appears cohesive and well put together.
The Aesthetic
Brand consistency is no hoax. 70% of marketers consider brand consistency the most important factor when deciding how to communicate with customers.
Your overall brand style, colors, and persona should be kept intact when choosing business email templates. No matter the purpose, the overall aesthetic should be consistent.
For instance, if your brand style is minimalistic, avoid business email templates bombarded with visual and written content. It’ll just confuse your audience as to what your brand stands for.
The Responsiveness
Times have changed - the majority reads business emails over their mobiles. Surprisingly, 43% of people will delete an email if it’s not optimized for their mobile device.
No matter the template you opt for, make sure it features a mobile-responsive design. Images and text should adapt to the device being used, and links should be replaced with attractive buttons.
Your goal is to win customers, not frustrate them with constantly having to zoom in and out.
Unlayer - The Greatest Business Email Template Provider
Why look anywhere else when Unlayer features well-designed 40+ business email templates? Unlayer is your best bet because it lets you create beautiful-looking emails without needing any design or coding skills.
You should choose Unlayer because:
All 1000+ email templates are mobile responsive
Emails can be personalized by adding merge tags
Design blocks can be saved for repeated use
Feedback can be requested from team members through the studio
Templates can be downloaded or exported to your favorite email service providers
The cherry on top? You can use Unlayer’s business email templates completely free. Start designing now!