You can’t have a successful event with a few attendees. But, with email marketing, you can find the event completely booked each time.
Don’t believe us? 78% of event presenters believe that email marketing is the best marketing tool. With four billion email users worldwide, you can reach your target audience easily.
Wait! No need to hire an email marketer and graphic designer. With easy-to-use email templates for events, you can design impactful emails in a matter of minutes. Consider the following factors when selecting a template for your next email.
With any event, be it a concert or a Black Friday sale, you need to create a sense of urgency. There’s no better tool for this than by showing a live countdown timer. No matter which template you opt for, it should show the time ticking off before the event ends. This encourages your prospects to make timely decisions.
According to a study, 46% of all emails are opened on mobile devices.
It makes perfect sense to only use those email templates for events that are mobile responsive. Such designs ensure your email looks good on all devices. Images load correctly, and text appears in a readable font - no need for endless zooming in and out.
If there’s one thing on the low, it’s your audience’s attention span. Win their attention through well-designed emails.
Choose templates that have an appealing interface. Don’t opt for templates that gravitate towards only images or text. Experts advise following the 60/40 rule - 60% text and 40% images.
To truly stand out, invest in email templates for events that incorporate GIFs and videos. Again, the visual content should adapt to different devices. The design should be exciting to look at but functional at the same time.
You could’ve done every right thing in the book and still fail if important links to event information and attendees are not included. Consider templates that enable you to include relevant links.
Email templates for events should also incorporate links to your social media profiles. This gives your audience the freedom to gather information in whichever way they prefer.
Your ultimate goal is to convert your readers - be it for an event sign-up or participating in a seasonal sale.
Opt for templates that feature a prominent Call To Action (CTA) button. The latter should be designed in a contrasting color than the background one to truly stand out. A link to the landing page should be embedded in the CTA button so that readers are redirected there.
Email marketers consider Unlayer as the best template provider. It lets you create beautiful-looking emails without needing any design or coding skills.
Here’s why Unlayer should be your first choice too;