If you're like most people, you probably receive a lot of emails during the holiday season. Inboxes can fill up quickly, and it can be tough to keep on top of everything. So, when an email from a charity or nonprofit pops up in your inbox, it's easy to gloss over it and move on.
But what if that email contains information about how your donation could make a real difference in the world? What if it shows you exactly how your contribution could help those in need?
That's where Giving Tuesday email examples come in to inspire you, make your emails stand out from the crowd, and remind people about the importance of giving.
What Is Giving Tuesday?
Giving Tuesday comes right after Black Friday and Cyber Monday. It’s a great day for people to donate or volunteer for the causes close to their hearts amidst the holiday season.
This movement of year-end giving began in 2012 and has gained momentum since then. According to a report published by the Giving Tuesday organization in 2021, donations of $2.7 billion were collected in the US alone.
So, you should also hop on this trend and follow the tips below to create Giving Tuesday emails that will help ignite people’s urge to donate.
Best Practices to Create Effective Giving Tuesday Emails
Giving Tuesday is all about being compassionate and authentic. Getting your content right for the Giving Tuesday email campaigns is essential to nudge your subscribers to donate without being too pushy.
Follow the below best practices to craft emails that will tug at the heartstrings of your subscribers.
Personalize your emails
Personalizing emails improves your subscribers’ experience and builds a stronger connection with them. Why? Because it is easier for people to give to trustworthy nonprofit entities.
Therefore, ensure you add the relevant information about your subscribers in the email, like reminding them of their donation history. You can bring up your Giving Tuesday statistics from last year and thank them for their hearty donations.
Write catchy subject lines
Believe it or not, the battle for attention begins before your subscribers have opened your email.
Subject lines can make or break your Giving Tuesday email campaigns. It is in your best interest to put some thought into crafting compelling subject lines. So, you can encourage your audience to open your emails.
There’s a lot of room for creativity when it comes to writing subject lines for Giving Tuesday. Here are a few email subject line examples to get you started.
- 'Tis the season of giving! 😇
- Get in the Giving Tuesday spirit!
- Give back this holiday season!
- Every little bit counts on Giving Tuesday!
- Let's make a difference this Giving Tuesday!
- 😊 Giving Back Has Never Felt So Good 😊
- Make a Difference Today!
- Your support means the world to us!
- Thank you for caring about our cause! 🙏🏽
- Help us reach our goal 🤗
Focus on email copy and design
It might seem easy to write an email for Giving Tuesday. However, it isn’t as simple as just asking for a donation.
There are many things to keep in mind when asking for donations or simply spreading the word about your organization.
You can pair storytelling with minimalist design elements, a simplified layout, and not too much branding to forge an emotional connection with your readers so they can instantly get behind the great cause.
Plus, you can frame your email copy around the positive impact a donation can have. In short, you don’t have to tell a long story. You just need to build a narrative that encourages your potential donors to give.
Make your call to action prominent
For creating a successful email campaign for Giving Tuesday, your Call-to-Action buttons are key. Your CTA is what tells your audience what you want them to do, so it’s crucial that it’s clear, concise, and stands out.
Putting anything else in the path of clicking the donate button will be a roadblock to your fundraising.
Here are some examples of great Giving Tuesday CTA buttons that will help you create a successful campaign:
- Donate Now
- Give Now
- Ride to change lives
- Donate to feed a child
- Join in to save the planet
5 Inspiring Giving Tuesday Email Examples to Get You Started
Need a little push to design your very own Giving Tuesday emails? Here are some of our favorite Giving Tuesday email examples to help you fine-tune your campaign strategy.
1. Charity Water
When you strip away all the bells and whistles, you're left with a message that's easy to read and understand. And that's what Charity Water has done with this email which is simple yet clever to get the point across.
Plus, when you have a simple email design, it's much easier to troubleshoot any delivery or rendering issues that come up. So if something does go wrong, you can fix it quickly and get your message back on track.
The above Giving Tuesday email example from Shokz perfectly brings in the giving spirit and informs their subscribers about the different organizations they can make their donations to. Another thing we love about this email is that it pulls on heartstrings by offering non-cash options like volunteerism.
3. The Trevor Project
The Trevor Project knows how to leverage email personalization. This way, people respond well to emails because it includes their names and is relevant and specific to the actions they’ve taken before.
The email copy includes a touching donation appeal from their director and asks their subscribers to make donations before midnight. This tactic is especially effective because it reinforces their brand’s credibility, adds a sense of urgency, and amplifies their reach to get closer to the finish line.
The last thing you’d want to do on Giving Tuesday is to use this day as a mere promotional opportunity. So, launching a “Buy one get one free” sale is inappropriate because your brand will come across as greedy and out of touch.
Instead, you can take inspiration from the above email example from Leesa, which emphasizes the fact that they’ll donate one mattress to those in need for every ten sales. They’ve effectively reinforced their positive brand image by mentioning that they’ve already donated 31,000+ mattresses.
It’s always in your best interest to thank your donors for their support and keep the spirit of generosity alive. The above Giving Tuesday email example from Natura cleverly uses a dynamic hashtag to make giving a year-long thing.
Writing thank you emails flatters your supporters and makes them feel proud of their inherent goodness.
Giving Tuesday is about keeping the spirit of giving alive. It’s an opportunity for nonprofits to bring change by social movement and boost their fundraising campaign over emails.
We hope that the above Giving Tuesday email examples have given you a clear picture of how to run effective email campaigns and take full advantage of this day.