Top 5 GrapesJS Alternatives in 2025 With Comparison Guide

GrapesJS has long been a trusted choice for developers looking for an open-source, embeddable web builder framework. But as web development tools continue to evolve in 2025, it’s worth looking for GrapesJS alternatives that might better suit your project's changing needs.

Key Takeaways:

• GrapesJS alternatives provide customizable, embeddable content creation tools that enhance flexibility and efficiency for both developers and non-technical users.

• Key features include drag-and-drop editors, smooth API integrations, advanced personalization, and white-label customization for branding.

• Top alternatives to GrapesJS in 2025 include Unlayer, Craft.js, Pinegrow, Webflow, and Webstudio.

• When selecting a platform, consider factors like ease of use, customization options, integration capabilities, scalability, and security to find the best fit for your needs.

An Overview of GrapeJS

GrapesJS offers a drag-and-drop editor that makes it easy to build email templates, landing pages, and other web content, offering both simplicity and flexibility in the design process.

Key features of GrapesJS 

• Modular architecture: Easily extend GrapesJS with plugins and customize it to fit the needs of your project.

• Customizable code: Gives developers full control over the generated code, ideal for fine-tuning designs.

• Third-party integrations: Connect smoothly with APIs, CMSs, and other external services.

• Template management: Organize and reuse your designs efficiently with the built-in template manager.

• Responsive design: Ensures your content looks great and works smoothly across all devices.

GrapesJS is great for customizable projects, but if you’re looking for a simpler approach to designing landing page forms, a low-code solution might be the way to go.

Also Read: How to Design Landing Page Forms With a Low-Code Solution?

While GrapesJS has its strengths, it may not always meet every business or technical need. That’s why checking the top alternatives in 2025 can help you find a platform better suited to your goals.

Top 5 GrapesJS Alternatives in 2025

In 2025, a new generation of tools is making it easier for developers to access advanced features and smooth integrations, offering solutions that fit their projects more precisely. Below are five notable alternatives to GrapesJS, each offering unique capabilities to meet different development needs:

1. Unlayer

Unlayer has emerged as one of the most comprehensive and user-friendly alternatives to GrapesJS in 2025. While GrapesJS provides a strong foundation for building embeddable web content, Unlayer takes it a step further with a complete, ready-to-use suite that reduces development time and offers greater flexibility.

Key features:

• Unified 4-in-1 builder suite: Create emails, landing pages, documents, and pop-ups in one platform while reducing the need for multiple integrations and managing everything in a cohesive solution.

• Smooth API integration and SDK support: Embed Unlayer’s tools directly into your applications using its API-first architecture and SDKs for React, Angular, and Vue to save development time.

• White-label customization: Customize colors, fonts, and layouts to match your brand and provide a fully native, branded experience to your users.

• Effective content personalization: Use merge tags and conditional logic to deliver personalized content that drives engagement and increases conversions.

• Built-In template library: Start quickly with pre-built, high-converting templates for lead generation, product pages, and webinars, or design custom templates to fit your unique needs.

• AI Assist and smart features: Accelerate the design process with AI configurations for copy, headlines, buttons, and images to produce professional content faster.

• Responsive design controls: Preview and customize layouts for desktop, tablet, and mobile to ensure your content looks great and functions smoothly on every device.

• Custom blocks and reusables: Create custom blocks once and reuse them across multiple projects to save time and maintain brand consistency.

• Enterprise-grade security: Protect sensitive business data with SOC 2 compliance, encryption at rest, and guaranteed 99.9% uptime backed by enterprise SLAs.

• Documentation and support: Developer‑friendly setup docs, quick embedding, and enterprise support SLAs, covering all Unlayer editors (emails, landing pages, pop-ups, and documents), with full access to APIs and SDKs for custom integrations.

Unlayer pricing:

• Free: $0 (forever free)

• Launch: $250/month (14-day free trial)

• Scale: $750/month (14-day free trial)

• Optimize: $2000/month (14-day free trial)

• Enterprise: Custom plan with advanced features & dedicated support. Contact sales to get a personalized plan tailored to your business needs.

Tired of GrapesJS’s complex setup? Unlayer provides a simple drag-and-drop builder suite for creating branded emails, landing pages, pop-ups, and documents. It provides smooth integration, AI-powered design features, and full white-label customisation, making it easy for both developers and non-technical users to create professional content quickly.

2. Craft.js

Craft.js is a React-based framework built for creating customizable, drag-and-drop page editors. Its modular architecture allows developers to assemble components to build page editors that fit specific project needs.

Key features:

• React-based framework: Integrates smoothly with React applications, making use of its component-driven architecture.

• Modular design: Allows developers to build custom page editors by combining different components.

• Drag-and-drop functionality: Makes it easy to place and arrange content within the editor.

• State management: Uses React’s state management to handle editor state and component interactions.

• Extensibility: Lets you add custom components and plugins to enhance the editor’s capabilities.

Pricing:

• Free (open-source)

3. Pinegrow

Pinegrow is a desktop application for building responsive websites using a visual interface. It supports frameworks like Bootstrap and Tailwind CSS and offers tools for live CSS styling and multi-page editing. 

Key features:

• Visual interface: Drag-and-drop editor for designing web pages.

• Framework support: Works with Bootstrap, Tailwind CSS, and other popular frameworks.

• Live CSS styling: Edit styles in real-time using SASS and LESS.

• Multi-page editing: Edit multiple pages at once within a project.

• WordPress theme builder: Build and customize WordPress themes directly.

Pricing:

• Pinegrow PRO: Starts at $15/month

• Pinegrow PRO with WordPress Builder: Starts at $20/month

4. Webflow

Webflow is a no-code platform that combines a visual editor with CMS and e-commerce tools. It allows you to design, build, and launch responsive websites without coding. Designers and developers get complete control over a website’s design and functionality while avoiding complex coding.

Key features:

• Visual editor: Drag-and-drop interface to design web pages easily.

• CMS: Built-in content management system for handling dynamic content.

• E-commerce: Tools for creating and managing online stores.

• Responsive design: Automatically adjusts layouts for mobile, tablet, and desktop.

• Custom code integration: Add HTML, CSS, or JavaScript for advanced customization.

Pricing:

• Starter: Free

• Basic: $14/month

• CMS: $23/month

• Business: $39/month

• Enterprise: Personalized pricing

5. Webstudio

Webstudio is an open-source website builder that focuses on giving users design freedom and flexibility without platform lock-in. It provides more control over how your websites are created and maintained.

Key features:

• Visual CSS control: Style elements with full CSS access through an easy interface.

• Responsive design: Set custom breakpoints and preview layouts on different devices.

• Dynamic content sources: Connect to headless CMSs, APIs, or tools like Airtable and Notion.

• Open-source: Licensed under AGPL-3.0-or-later with the option to self-host.

• Fast Performance: Optimized images and fast loading with Cloudflare Edge deployment.

Pricing:

• Hobby: Free

• Pro: $15/month

GrapesJS Alternative: A Quick Comparison

For quick comparison, here's a table highlighting key aspects of each platform:

While these alternatives offer powerful features, selecting the right one depends on how well it aligns with your business and technical requirements.

Factors To Consider for Choosing the Best GrapesJS Alternative

When choosing the right alternative to GrapesJS, it’s important to weigh a few key factors to make sure the platform fits both your technical and business needs. 

The ideal solution should integrate smoothly with your current systems while giving you enough flexibility and customization to match the unique requirements of your project. Here are the main things to keep in mind as you evaluate different options.

1. Budget and pricing plans

Your budget is one of the first things to assess when choosing a GrapesJS alternative. Here's how to approach pricing:

• Understand pricing models: Different platforms charge in various ways, such as monthly subscriptions or pay-per-use. Select one that suits your long-term goals.

• Consider hidden costs: Watch out for additional fees, including charges for premium features, add-ons, or extra users.

• Evaluate cost vs. features: Cheaper options might lack essential features. Invest in a solution that balances affordability and functionality.

Pro tip: Consider the platform's scalability. Choose an option that will accommodate your growth over time without incurring significant extra costs.

2. Features and customization options

The features available will define the functionality of the tool. Ensure the platform provides ample customization to suit your needs:

• Drag-and-drop editor: Look for an intuitive builder with smooth editor behavior that allows for easy, flexible design creation without requiring coding.

• Custom code integration: Ensure the platform supports custom HTML, CSS, or JavaScript for personalized designs, dynamic content, and integration with other tools.

• Dynamic content and personalization: Platforms offering user-data-driven content options will help increase engagement and conversions.

• Template library: A wide selection of pre-built templates can speed up the design process, but ensure they are customizable to fit your needs.

Pro tip: Ensure the platform supports full white-labeling, so you can completely align the platform with your brand’s identity.

Also Read: 5 Best White Label Landing Page Software in 2025

3. Ease of use and user interface

A platform should be easy to use to save time and reduce errors. Key points to consider:

• Simple setup: Ensure the platform is easy to configure, even without deep technical knowledge.

• Intuitive dashboard: A clean, well-organized user interface will help you navigate the platform effortlessly.

• Learning curve: The platform should be quick to integrate and simple for both developers and non-technical users to operate.

Pro tip: Look for platforms that offer clear onboarding guides, tutorials, and easy-to-access support for troubleshooting.

4. Integrations with other tools

Integrating with other tools is crucial for simplifying workflows. Check if the platform supports:

• CRM integration: Ensure compatibility with popular CRMs like Salesforce, HubSpot, or Zoho for seamless lead management.

• Email marketing platforms: Integration with Mailchimp, SendGrid, or similar tools will be important for email campaigns.

• Analytics tools: Integration with Google Analytics, Mixpanel, or similar platforms will help optimize landing page performance.

• API availability: A strong API is essential for custom integrations and extending platform functionality.

Pro tip: Choose a platform that provides a wide range of integration options, reducing manual work and increasing workflow efficiency.

5. Scalability and future proofing

As your project grows, so should your platform. Consider these scalability aspects:

• Traffic handling: Ensure the platform can support increased traffic and deliver fast page load speeds during peak times.

• Advanced features: Make sure the platform allows for the addition of more complex features as your needs evolve, such as advanced analytics or multi-step workflows.

• User management: Check whether the platform can accommodate an increasing number of users or clients.

Pro tip: Choose a platform that offers upgrade paths, with flexible plans to scale your project as it grows.

6. Customer support and documentation

Reliable support is vital, especially during custom development. Look for platforms that offer:

• Responsive support channels: Check if the platform provides 24/7 support through live chat, email, or phone.

• Documentation: Comprehensive product documentation with tutorials and FAQs can help resolve issues quickly.

• Community: An active community can provide helpful advice, share best practices, and offer troubleshooting tips.

Pro tip: Ensure the platform provides real-time support and access to detailed documentation, especially when working with custom integrations.

Wrapping Up

Selecting the GrapesJS alternatives can make a big difference in web development, content creation, and overall user experience.

Unlayer offers an easy-to-use, embeddable drag-and-drop builder for creating emails, landing pages, documents, and pop-ups. It comes with full white-label customization, strong API integrations, and enterprise-grade security, making it simple for businesses to integrate advanced content creation tools directly into their platforms. 

On top of that, features like dynamic content personalization and AI assist add flexibility and power, helping position Unlayer as a strong alternative to GrapesJS.

Book a demo today to see how Unlayer can simplify your content creation, fit smoothly into your workflow, and scale alongside your business.

FAQs on GrapesJS Alternatives

Q. Can I use a GrapesJS alternative for both web and email content creation?

A. Yes, many GrapesJS alternatives support both web and email content creation. Platforms like Unlayer, Stripo, and Beefree.io often include responsive design tools, cross-client compatibility, and dynamic content personalization.

Q. How important is white-labeling for businesses using a content builder?

A. White-labeling is very important for businesses that want complete control over branding and user experience. Platforms like Unlayer offer deep white-label customization so you can adjust colors, fonts, layouts, and even extend functionality with custom tools. To simplify your content creation process, book a demo today.

Q. How do I know if a GrapesJS alternative will meet my performance needs?

A. Performance is a key factor, especially if you’re planning to scale. Look for features like high-traffic optimization, fast load speeds, and a reliable server infrastructure. Uptime guarantees, scalability options, and enterprise-level support are also good indicators that the platform can keep up with your growing requirements.

Q. What is the learning curve for switching to a GrapesJS alternative?

A. The learning curve depends on the platform. Some tools, like Unlayer and Beefree.io, are built for ease of use, offering intuitive drag-and-drop editors and quick setup processes that non-technical users can adopt easily. Others, like Craft.js or Pinegrow, may need more technical knowledge and familiarity with web development.