5 Best White Label Landing Page Software in 2025

By 2025, white-label landing page software has evolved to give developers even more control over customization, integrations, and scalability, while still enabling fully branded pages without starting from scratch.

Key takeaways:

• White label landing page software lets developers create customizable, branded landing pages efficiently.

• Key features include a drag-and-drop editor, API integrations, dynamic content, and scalability.

• Top platforms in 2025 include Unlayer, Instapage, Duda, GoHighLevel, and Landingi.

• When choosing a platform, consider pricing, ease of use, integrations, and performance.

Top 5 White Label Landing Page Builders in 2025

Below are the top five white label landing page software in 2025, each offering unique capabilities that cater to different development needs.

1. Unlayer

Unlayer stands out for its extensive customization options, dynamic content capabilities, and developer-friendly features. It's an ideal choice for those who want full control over the landing page creation process while offering complete white-label branding.

Key features:

• Full white-label branding: Rebrand the entire platform, including the white label landing page builder and client-facing interfaces, to reflect your brand’s identity.

• Dynamic content: Personalize landing pages with user data, enhancing engagement and conversion rates.

• API‑first integration: Add, configure, and manage the editor and assets programmatically, with options to define custom tools/blocks and control user permissions.

• Template library: Pre‑built, conversion‑oriented templates for common use cases (lead gen, product/pricing pages, webinars/events, thank‑you pages), plus the ability to supply custom templates, all supported by the embedded page builder SDK.

• Built‑in form builder: Native, configurable forms with common fields (e.g., name, email, phone, company), layout controls, and data capture without external plugins.

• AI assist and smart features: Tailored AI configurations that speed up copy and design with smart text, headings, buttons, and image helpers.

• Responsive design controls: Device previews and per‑device visibility options to tailor layouts for desktop, tablet, and mobile.

• Custom blocks and reusables: Build once and reuse across pages with custom blocks and shared elements to speed up production. This option is perfect for SaaS landing page builders looking to optimize efficiency.

• Performance and reliability: Enterprise‑grade uptime, security settings & compliance (e.g., SOC 2), and a scalable architecture suitable for large deployments.

• Documentation and support: Developer‑friendly setup docs, quick embedding, and enterprise support SLAs with access to the white label document builder API and more. For tailored guidance or enterprise needs, contact us.

Unlayer Pricing:

• Free: $0 (forever free)

• Launch: $250/month (14-day free trial)

• Scale: $750/month (14-day free trial)

• Optimize $2000/month (14-day free trial)

• Enterprise: Custom plan with advanced features & dedicated support

Struggling to create branded landing pages without complex coding? Unlayer’s embeddable page builder simplifies the process with an intuitive drag-and-drop builder. Create stunning, fully branded landing pages with ease.

2. Instapage

Instapage is renowned for its focus on creating high-converting landing pages. With its AI-powered Smart Traffic, A/B testing, and robust integrations, Instapage is ideal for those focused on performance and conversions.

Key features:

• Smart traffic: AI-powered feature directs visitors to the landing page version most likely to convert based on their behavior.

• A/B testing: Run A/B tests to optimize landing pages for better conversion rates.

• Instablocks: Reusable page sections help maintain consistency and speed up the creation of landing pages.

• White-label branding: Fully rebrand the platform, including the landing page builder and analytics dashboard, for a seamless client experience.

• Integrations: Instapage integrates with major marketing tools such as HubSpot, Google Ads, and Salesforce.

Pricing:

• Create: $79/month

• Optimize: $159/month

• Convert: Custom pricing

3. Duda

Duda is a user-friendly platform designed for those who need useful features in a simple, easy-to-use interface. It’s suitable for managing multiple client accounts and creating fast, responsive landing pages.

Key features:

• Drag-and-drop editor: Build responsive landing pages quickly and without coding, using a simple editor.

• Client management: Duda includes a built-in client management dashboard, allowing you to efficiently manage and collaborate with clients.

• Speed optimization: Duda optimizes landing pages for quick load times, which is crucial for maintaining high conversion rates.

• White-label dashboard: Fully rebrand the platform’s interface to reflect your branding for a professional look and feel.

• Multiple support options: Offers live chat, email, and phone support to assist you whenever needed.

Pricing:

• Basic: $19/month

• Team: $29/month

• Agency: $52/month

• White label: $149/month (14-day free trial)

4. GoHighLevel

GoHighLevel is a complete marketing suite that integrates CRM, funnel building, email marketing, and landing page creation, all with full white-label capabilities. It’s particularly useful for agencies needing a comprehensive solution for managing marketing campaigns and client relationships.

Key features:

• Fully white-label: You can rebrand the entire platform, including the landing page builder, CRM, and email marketing tools.

• Multi-step funnels: Build complex funnels with multiple steps and automate your lead generation process.

• Unlimited users and contacts: There are no additional charges for adding more users or contacts, making it scalable for large operations.

• Advanced analytics: Track and optimize marketing performance with detailed analytics.

Pricing:

• Starter: $97/month (14-day free trial)

• Unlimited: $297/month (14-day free trial)

5. Landingi

Landingi is a simple, effective platform for creating landing pages. It offers a range of templates, collaboration tools, and white-label capabilities, making it suitable for teams working together to create landing pages for clients.

Key features:

• Drag-and-drop editor: Landingi’s intuitive editor lets you create landing pages quickly, without needing to code.

• A/B testing: Built-in A/B testing tools help optimize landing page performance.

• Collaboration tools: Assign roles to team members, manage permissions, and collaborate seamlessly.

• Custom code: Add custom HTML, CSS, and JavaScript to enhance landing page functionality.

• Integrations: Connect with Google Analytics, HubSpot, and Zapier to integrate with your existing marketing workflows.

Pricing:

• Free: $0 (limited to 5 landing pages)

• Lite: $24/month

• Professional: $57/month (includes white-labeling)

• Enterprise: $1150/month

Also Read: 5 Reasons Why You Should Invest in White Label Solutions

White Label Landing Page Software: A Quick Comparison

For quick comparison, here's a table highlighting key aspects of each platform:

Also Read: What Are Embeddable Editors & Why Do SaaS Platforms Need Them

6 Key Considerations for Choosing the Right White Label Landing Page Software

When selecting the right white label landing page software, several factors play a key role in ensuring that the platform meets your technical needs. You want a solution that not only integrates seamlessly into your existing workflows but also offers enough customization to maintain your brand identity and provide a smooth user experience. 

Here's what you need to consider when evaluating options.

1. Budget and pricing plans

Your budget is one of the first things to evaluate when choosing your white label landing page software. Here's how to approach it:

• Understand pricing models: Platforms may charge based on monthly subscriptions or pay-per-use. Choose one that fits your long-term needs.

• Assess hidden costs: Be wary of additional charges like add-ons, feature upgrades, or user fees.

• Evaluate cost vs. features: Cheaper options might lack essential features or scalability. Invest in a platform that balances cost with value.

Pro tip: Ensure the pricing structure supports your growth. Consider future scalability, not just the initial investment.

2. Features and customization options

Features drive the functionality of the landing page builder. You want the flexibility to build and customize landing pages without restrictions. Here’s what to look for:

• Drag-and-drop editor: Ensure the builder is intuitive, quick to use, and provides smooth editor behavior for an efficient and user-friendly experience.

• Custom code integration: Add HTML, CSS, or JavaScript for unique designs and functions such as custom forms, dynamic content blocks, tracking scripts, or personalized styling.

• Dynamic content: Look for platforms offering personalized user data integration for higher engagement.

• Template library: Check the variety and customization options available for templates.

Pro tip: Ensure the platform supports complete white-labeling of the builder, allowing you to reflect your brand’s identity in every aspect.

3. Ease of use and user interface

A user-friendly platform helps you save time and reduces errors. Even the most feature-rich software won’t serve you well if it’s difficult to use. Key considerations include:

• Simple Setup: Ensure the platform is easy to configure with minimal technical expertise required.

• Intuitive Dashboard: The platform should feature a clean, well-organized interface that allows for seamless navigation.

• Learning Curve: The software should be quick to integrate and use, even for developers new to white label landing page tools.

Pro Tip: Look for platforms that provide clear onboarding tutorials and easy-to-access support for troubleshooting.

4. Integrations with other tools

In the developer ecosystem, integration is vital. You’ll want a platform that can work with your existing tools for a smooth workflow. Consider:

• CRM integration: Make sure the software integrates with popular CRMs (like Salesforce, HubSpot).

• Email marketing: Ensure seamless connections with platforms such as Mailchimp or SendGrid.

• Analytics tools: Look for integration with tools like Google Analytics for tracking and optimizing landing page performance.

• API availability: Having a robust API is key for custom integrations.

Pro tip: Select a platform with a wide range of integration options to save time and boost workflow efficiency.

5. Scalability and future proofing

As your business grows, your landing page software should grow with you. Consider these scalability factors:

• Traffic handling: Can the platform support increased traffic and page load speeds?

• Advanced features: As your needs become more complex, will the platform allow you to add features like multi-step funnels or advanced analytics?

• User management: Check if the platform can handle an increasing number of users, especially if you plan to offer it to clients.

Pro tip: Choose a solution that offers upgrade paths or customizable features as you scale.

6. Customer support and documentation

Solid support can save you from frustration. Look for platforms that offer:

• Responsive support channels: Check if the platform offers 24/7 live chat, email, or phone support.

• Documentation: Comprehensive product documentation, including a robust knowledge base and tutorials, will enable developers to troubleshoot independently.

• Community: A thriving user community can be a great resource for advice and best practices.

Pro tip: Ensure the platform provides real-time support and comprehensive guides to help with custom development needs.

Also Read: No-Code Builders for SaaS: What to Know Before You Choose

Conclusion

Choosing the right white label landing page software can transform how you build, manage, and deliver client projects. 

Unlayer offers a fully brandable editor, complete control over custom domains, an intuitive drag-and-drop interface, robust API access, and seamless integrations with popular CRMs and email tools. Its embeddable design ensures your clients work within your platform while you maintain full ownership of the experience.

Book your demo today to see how easily you can embed, customize, and scale landing pages. 

FAQs on White Label Landing Page Software

Q. How can I ensure my white label landing page software scales with my business growth?

A. Look for platforms that offer scalable features like multi-site management, high-traffic support, and flexible pricing. These platforms allow you to expand functionality as your business grows, ensuring long-term usability and performance.

Q. What’s the difference between a drag-and-drop editor and a code-based editor?

A. A drag-and-drop editor is intuitive and doesn’t require coding knowledge, which is ideal for quick landing page creation. A code-based editor, on the other hand, offers full design control but requires coding skills, allowing for deeper customization and flexibility.

Q. How can I track the performance of my landing pages?

A. Many white label platforms integrate with analytics tools like Google Analytics or offer built-in tracking. These tools allow you to monitor metrics such as conversions, bounce rates, and A/B test results, helping you optimize your landing pages over time.

Q. Can I use white label landing page software for email marketing?

A. Some platforms, like GoHighLevel, offer email marketing features alongside landing page creation. This all-in-one functionality lets you manage landing pages and email campaigns in one place, streamlining your marketing efforts.

Q. Are there limitations to using white label landing page software for large-scale projects?

A. Some platforms may struggle with handling massive traffic or complex user permissions. For large projects, choose platforms that offer advanced features such as high-traffic optimization, multi-site management, and robust API integrations to ensure smooth scaling.