Have you ever noticed that some emails just seem to stand out more than others in your inbox? That's because they incorporate animated elements.
Using animated email templates to design your emails can add visual interest to your messaging and make it stand out in a crowded inbox. However, it's important to use them strategically and not overdo them.
Too many animated elements can be distracting for the reader and actually decrease the effectiveness of the email.
Before you go on designing your emails, read below what elements your animated email templates should have.
Must-Have Elements for Your Animated Email Templates
Don’t get confused with too many options at your disposal, and select the email templates with the following must-have elements.
Single-column layout
Single-column layouts are essential for animated email templates because they allow all of the animation to be contained within a smaller space.
This helps ensure that the animation doesn't interfere with the overall layout and email design. Plus, it creates a more streamlined and visually appealing animated email experience for your subscribers.
Mobile-responsive
Having an animated email template is great for grabbing your readers' attention, but it won't matter much if they can't properly view it on their mobile devices.
Nothing will turn off potential customers more than an email that looks glitchy or doesn't display properly on their device. That's why having mobile-friendly email designs is crucial.
Striking visuals
Considering the shorter attention span of customers, animated email templates must have striking visuals because it makes emails more entertaining, lively, and engaging.
Plus, visuals assist people in focusing on what exactly it is that you wish to communicate rather than them having to prod through your content.
Unlayer - The Top Choice for Animated Email Templates
Unlayer offers a wide range of customizable 1,000+ email templates. All of them are designed by professionals and are mobile responsive.
The drag and drop editor makes it easier for you to customize them as per your needs and save custom blocks to use in the future. Additionally, getting feedback from your coworkers becomes convenient with the team collaboration feature.
Plus, we offer top-notch customer support to ensure that you have the best experience possible. Choose Unlayer for all of your animated email template needs. You won't be disappointed.