The fashion industry is one of the most valued (and competitive) markets worldwide. With global sales expected to reach 3 trillion US dollars by 2030, one can only imagine the fortunes that lay ahead.
As with fashion brands, it is survival of the fittest. With companies producing similar product lines, the only effective way to stand out is through marketing. While print media is essential, email marketing is the way forward.
Why email marketing works?
Not only do fashion email templates attractively present your message, but they are cost-effective as well. With a return on investment of $44 for each dollar spent, email marketing has become an essential need for fashion brands to grow.
Designing emails isn’t hard. With the right fashion email templates, you’ll be sending impactful emails in no time.
How to Choose the Best Fashion Email Templates?
1. Personalized Content
Just like style is personal, so should be the emails that are received. Promoting a summer dress to the opposite gender is a mistake big enough for the reader to unsubscribe from your mailing list.
Targeted emails are synonymous with an increase in engagement rates, as stated by 74% of marketers. The easiest way to personalize emails is by using dynamic content templates which are based on segmentation. Unlayer lets you change an email’s content for different audience segments based on the conditions defined.
Such templates have dynamic content blocks and can be used for different purposes, like product launches, trial periods, password resets, and billing notifications. This saves you from the hassle of designing multiple emails and instead lets you create one.
2. Product Launches
All fashion brands know the secret for staying relevant - timely product launches. Each season requires a brand new collection. But what’s the point if it’s not effectively marketed?
To showcase your product launches, opt for fashion newsletter templates that balance images against the text included. The background color should work harmoniously with the color palette featured in the collection. The templates should enable you to include animations and GIFs to add movement to your product.
3. Landing Page Integration
Your ultimate goal is to convert prospects. Without links to landing pages, your audience will be left confused as to what action to take ahead. Hence, ending the buyer journey early on.
Select those templates that integrate landing page links in the form of Call to Action buttons. Since you would want to highlight different product categories, the chosen template must incorporate multiple CTA buttons without cluttering the layout.
Why Unlayer is the Best Email Design Tool?
Would you rather hire a professional to design emails or choose from a library of 260+ readymade templates?
With Unlayer, you can design beautiful-looking emails without needing any design or coding skills. Conveniently choose from a vast range of fashion email and newsletter templates and get ready to witness countless conversions.
The drag and drop editor lets you modify templates and add/delete elements as you prefer. Personalize emails with merge tags, include social media links, and directly collaborate with team members. All emails designed are mobile responsive and can be exported to your favorite email service providers.
Unlayer’s fashion email templates are a class apart - get started now!