As a business owner, you might’ve tweaked your products quite often to meet the changing needs of your clients.
But how do you go about letting them know when you’ve come up with something new or fixed something that wasn’t working properly?
That’s where product update emails come in, as they’re essential for businesses to keep customers informed about product changes and new offers.
By providing timely, relevant product updates, you can build a positive relationship with your customers while increasing sales and loyalty.
With the right product update email templates, you can easily create effective product update emails that will engage your customers and help promote your brand.
And with a few simple tweaks, you can customize these templates to meet the needs of your business.
But first, let’s look at a few tips to choose the right template for you.
Handy Tips to Pick the Best Product Update Email Templates
By following these useful tips, you can ensure that your message reaches its intended audience in an engaging way.
Don’t forget visuals
Plain text emails are a big no-no because visuals give you an opportunity to get creative with your product update emails. You can use them to show off new features in interesting ways, add some personality to boring technical details or deliver a message in an engaging and memorable format.
Whether it's a short animation explaining how something works or an eye-catching image showcasing a new design element, pick email templates with stunning visuals so you can communicate your message in powerful and diverse ways.
Have a clear CTA
Choosing product update email templates with a clear Call-To-Action (CTA) button helps drive customer engagement by allowing them to explore and understand the new features or changes.
Plus, you’d definitely want them to take action and become active users of the new features of your product.
Make it personal
Another great idea is personalization. Personalized emails have been proven time and time again to have higher engagement than generic messages sent out en masse.
By personalizing emails with customer data such as their name or order history, you can inform them about new product updates tailored specifically to their needs.
Where to Find the Perfect Product Update Email Templates?
The answer is Unlayer.
With Unlayer, you can quickly design and customize your email templates to fit the specific needs of your product updates.
The platform also provides a wide range of customization options, such as drag and drop functionality, text editing options, image uploads, merge tags, and more. This allows you to create personalized product update emails that give customers more information about the changes that have been made.
In addition, it offers a library of pre-designed email templates, so you don’t have to start from scratch when creating your emails. These ready-made templates are designed with customer engagement in mind, helping you ensure that your users stay informed about all the latest updates.
Overall, Unlayer is a great choice for product update email templates because it not only simplifies the design process but also helps maximize user engagement.
So, why wait? Begin your free trial already!