All the product managers out there, let’s be candid for a second.
Your job is like a multitasking marathon, isn’t it?
Meeting deadlines, managing teams, processing customer feedback—you already have so much on your plate.
And …
There comes a product launch, an update, or a promotion, and you want to keep your target audience in the loop.
However, designing visually appealing branded emails in bulk feels like an overwhelming task.
You need a perfect email-building tool to pull it off, and building one from the ground up is a heavy task.
That’s where a white label email builder comes to the rescue.
You might be wondering what that is; just scroll down to get the full scoop.
What Is a White Label Email Builder?
Umm …
It’s a ready-made tool that lets you design beautifully customized emails under your brand’s logo and colors. So you do not have to worry about developing your own tool from scratch.
It is like you have your cake and eat it too. 🤪
For example, Unlayer.
It’s like the foundation of your email house has already been built. You just have to pick up the paintbrush and the colors you love to give it the special touches that make it all yours. Clearly, there is no need for any heavy construction but pure creativity that aligns it with your brand.
Unalyer’s White Label Email Builder: A Big Deal for Product Managers? 🤔
Email marketing might keep you up at night as a product manager. If it is so, think about investing in a white label email builder, and Unlayer can be your perfect match made in heaven. 🫡
Why? Let me break it down for you!
👉 Keeps branding consistent
We know that it’s quite challenging to keep your brand image intact across every email.
A white label email builder will surely take off all the stress from your plate.
Source: Tumblr
Like it offers:
1. Custom blocks
🤔 What are they?
Custom blocks, also known as reusable blocks, are pre-designed blocks that your team creates and saves for later use. Their examples usually include an email header, footer, product description, etc.
🤔 How to create them?
You can create a custom block in five simple steps.
Here you go:
🎯 Step 1: Identify the most commonly used content blocks in your email, e.g., CTA buttons, header, footer. Divide them into different blocks such as primary consisting of a header, secondary blocks consisting of images, or Call to Action (CTAs), and tertiary blocks consisting of links that are to be reused in your emails.
🎯 Step 2: Decide which custom block is best for which email type. For example, if you have created a custom block for a last-chance email, you can modify and reuse it in another last-chance email but not in a promotional email.
🎯 Step 3: Create your custom block.
Here’s how:
1️⃣ Open Unlayer Console.
2️⃣ Go to your Project. In case, you do not have any, create one.
3️⃣ Go to the blocks menu under the library.
4️⃣ Click on Create and then Create block.
5️⃣ Proceed to filling the form.
🚀 Pro Tip: While creating a custom block, you must ensure that it is General Data Protection Regulation (GDPR) compliant so that they do not trigger spam filters.
📝 Note: There's an alternative way, where you can host your saved "Custom Blocks" on your own database instead of Unlayer's. Once you create a block on our dashboard, it can give you a JSON structure of the block, which you can store in your database, and use our provided functions to load it back into the editor.
🎯 Step 4: Once you are done with creating, check if your custom blocks render correctly across browsers and Email Service Providers (ESPs). Also, test how they display across different devices. To better check your email performance, A/B test different variables and see what works for you actually.
🎯 Step 5: Reuse custom blocks whenever you want to and enjoy creating your emails faster.
🤔 Why are they a game-changer?
When end users reuse the same blocks across multiple campaigns, it maintains brand consistency and improves your brand image. Now, what does that mean?
By creating these once, your team can reuse them across campaigns, keeping branding unified without needing to start from scratch every time.
Plus, these blocks make it easy for non-designers to build on-brand emails, allowing email marketers, developers, and designers to collaborate seamlessly.
🆕 A little update: Custom Blocks were available on all our paid plans under a limit. Currently, they are only available on "Scale" and above plans, and they're unlimited.
2. User Saved Blocks
🤔 What are they?
User saved blocks are the sub-feature of custom blocks that allows you to save any content block you have created to be reused in the future.
🤔 How to enable this feature?
You must set up an end-user identification in the email builder for this feature to work, as this correctly identifies and associates a saved block with the user.
Here’s how you can enable the feature:
Here’s how you can disable the feature:
🤔 Why are they a game-changer?
Reusing the block in design helps end users maintain design consistency as well as speed up the content creation process.
🆕 A little update: Previously, user-saved blocks were available on all our paid plans. Now, they are only available in Optimize and above plans.
3. Legacy Templates
🤔 What are they?
Unlayer offers another impressive feature: the legacy templates, which allow you to edit the HTML templates that you have prebuilt.
Like, If you are shifting from another email editor to Unlayer, obviously, you'll have 1000s of templates that you have created on the other editor. Your templates’ JSON would definitely be different from the one that our editor understands. You can load the HTML of those templates in our legacy editor to make basic changes using the WYSIWYG editor.
🤔 How to load and export the design?
You can load the legacy design following this example:
Here’s how to export the design:
🤔 Why are they a game-changer?
By using the email builder in classic mode, you can maintain your brand consistency using your own HTML content while also leveraging the other outstanding features Unlayer provides.
👉 Saves you time
None of you like spending countless hours on emails when you have to manage many other urgent things side by side.
Source: Pinterest
Ummm … the above-discussed custom blocks not only maintain brand consistency but also save you time as you just build them once and reuse them for a lifetime until and unless you're revamping your product.
As far as user saved blocks are concerned, you just have to insert the saved ones in your design, and that takes not more than a few clicks and you are just good to go.
Moreover, the drag-and-drop interface helps you create HTML email templates as quickly as possible. You just drag buttons, text, images—whatever you want— and drop them wherever you want, and the super cool email template is ready in under 5 minutes.
👉 Easily scalable
You might be growing fast, and that’s really awesome.
And your business expansion means you have to deal with hundreds and thousands of customers at a time. This is where you need bulk emails. So, the beauty of Unlayer’s white label email builder is that it lets you design emails in bulk to engage your target audience at scale while ensuring that you do not miss out on your valued customers.
Now, you might be confused about how to send email campaigns. Well, you can integrate the tool with one of your favorite ESPs, such as Mailchimp or Klaviyo.
Still want to discover more? Book a free demo!
How Product Managers Are Winning With Unlayer 🚀
We are not bragging, but Product Managers are really obsessed with Unalyer.
Let’s check out some real-world examples because we all love it.
Here are a few of the popular companies that used Unlayer’s white label email builder and see how happy the customers actually are:
Case Study 1 🚀
Perfit is an email marketing and automation startup headquartered in Argentina.
The challenges Perfit was facing:
👉 A quite basic email editor
👉 No drag-and-drop feature
👉 Unresponsive designs
👉 Dissatisfied customers
Here’s why its product manager fell in love with Unlayer:
Read More: How Perfit Built an Extensible Solution With Unlayer’s Custom Tools
Case Study 2 🚀
Keap is based in Chandler, Arizona. The company offers a Custom Relationship Management (CRM) and automation platform for small businesses.
The challenges Keap was facing:
👉 Need to constantly redesign in-house built email builders
👉 Laborious and time-consuming task
👉 Inconsistent user experience
Here’s what makes Unlayer a perfect match:
Read More: How Keap Saved 1 Year Worth of Development Time with Unlayer
Case Study 3 🚀
A Mobile Marketing Company based in West Coast, USA, needed an email builder.
However,
The challenges a Mobile Marketing Company was facing:
👉 Develop their own email builder, but it’s a demanding and expensive task.
👉 Left with investing in white label email builders, but they were either costly, had unsatisfactory customer service, or offered limited and outdated features.
Here’s what makes Unlayer an ideal option:
Read More: How a Mobile Marketing Company Boosted its Sales With Unlayer
Conclusion
And that’s it, dear product managers!
Whether you are a pro or testing its waters, don’t let this email building thing mess with your sleep cycle.
Remember, you have got options, and the white label email builder is your best buddy.
So, what’s stopping you when Unlayer has your back?
Time to jump on the bandwagon!
Wish you good luck with your next email campaign. ✌🏻