Unlayer

Email creation, built into your email platform.

Embed Unlayer's Email Builder so your customers design campaigns, transactional emails, and templates inside your ESP, without you burning 18 months on a homegrown editor.

The Unlayer email editor embedded inside an ESP dashboard: a centered canvas shows a Welcome to Acme email design with a hero block, a feature list with three product cards, and a primary 'Start your trial' call-to-action; the right rail lists draggable blocks (Columns, Button, Divider, Heading, Text, Image, Carousel, Social, Menu, Timer, HTML) and an 'Ask AI to add content' prompt sits at the bottom right.
Who it's for

Built for every kind of email platform.

From marketing ESPs to transactional services to vertical newsletter platforms, embed our editor wherever your customers need to design and send.

Marketing ESPs

Drag-and-drop campaign editors, lifecycle automation, segmentation, and AB testing. The Mailchimp / Klaviyo / Brevo competitive set.

Transactional & Developer-First ESPs

API-first sends, template management, and a polished editor for non-developer marketers to touch the same templates. The SendGrid / Postmark / Mailgun cohort.

Vertical ESPs

Real-estate, e-commerce, healthcare, hospitality, and other industry-specific email platforms. Embed a builder that already knows your customer’s shape.

Newsletter & Creator Platforms

Substack and Beehiiv-style products where writers and creators ship beautifully designed issues, with editor parity for both newsletter authors and brand marketers.

Our customers

Twilio
Mailmunch
Benchmark Email
Customerly
Customer.io
Privy
Pushwoosh
User.com
Airship
Common challenges

The build cost of an email platform editor.

Shipping a competitive drag-and-drop editor inside your ESP is an 18-month roadmap. Most teams underestimate it on day one.

Without Unlayer

  • Customers ask for drag-and-drop, you ship a textarea and an HTML import.

  • Your block library is one engineer-quarter behind your product roadmap.

  • Every enterprise deal stalls on white-label and theming requirements.

  • Your AI story is a bolt-on prompt input, not an editor that drafts complete designs.

  • Multi-tenant theming is hand-rolled and customers see each other’s defaults.

  • Building an email editor in-house costs years of engineering and ongoing inbox-rendering upkeep.

With Unlayer

  • Customers design branded emails with drag-and-drop blocks they already expect from modern editors.

  • A managed template library, brand kits, and reusable block components ship out of the box.

  • Per-tenant white-label theming closes enterprise deals instead of stalling them.

  • AI drafts complete multi-block emails, not just subject lines, on brand from the first version.

  • Multi-tenant theming is first-class so every customer sees their own brand end to end.

  • A ready-to-embed Email Builder ships in days, not years.

Solution overview

How Unlayer helps email platforms.

Embed a polished editor, white-label theming, and AI authoring. Skip the homegrown editor roadmap and focus on the parts of your ESP only you can build.

A Blueland consumer-brand promotional email featuring a hero photograph, a refill subscription offer, and a 'Shop the refills' call-to-action.
An italki language-tutoring email designed with a learner welcome headline, a featured teacher card row, and a 'Book your first lesson' call-to-action.
A Medex patient-facing email with a clinic header, a personalized appointment reminder block, a list of pre-visit instructions, and a 'Confirm your appointment' button.
  • Drag-and-Drop Email Builder

    WYSIWYG editor for responsive marketing, transactional, and newsletter emails.

  • Template Library and Block Kit

    Hundreds of starter templates and saveable blocks so every send starts polished.

  • Multi-Tenant White-Label Theming

    Per-tenant typography, colors, and brand kits. Your end-customer never sees Unlayer.

  • HTML Import and AMP Support

    Round-trip HTML for power users, plus interactive AMP for advanced campaigns.

  • AI Content Generation

    Native AI drafts complete emails, reworks tone, and personalizes per segment.

  • Embedded API and SDKs

    JavaScript, React, Angular, Vue, and a server API for any stack.

Build vs. buy

Build in-house or embed Unlayer.

Every email-platform team faces the same call on day one. Here's how the options compare across the axes that matter.

Build in-house
Open-source library
Embed Unlayer
Time to launch
12-18 months for a competitive editor and renderer.
Weeks to integrate, then ongoing fork maintenance.
Embed the builder and ship in days.
White-label depth
Custom-built and forever underspecced for enterprise deals.
Logo + color swap; deeper theming becomes a fork.
Multi-tenant theming, per-customer brand kits, end-customer never sees Unlayer.
Templates and blocks
Your team builds and maintains the whole library.
Limited starter library, no per-tenant block save.
Hundreds of templates, customer-saveable blocks, brand kit-aware.
Inbox rendering
Gmail, Outlook, Apple Mail QA owned forever by your team.
You inherit the upstream rendering bugs.
We track the matrix; you ship emails that render.
AI authoring
Bolt-on prompt input; another team-quarter of work.
Not included; bring your own LLM pipeline.
Native AI drafts complete multi-block emails on brand.
Ongoing maintenance
Owned forever by your team.
Owned forever, on top of the upstream fork.
Owned by Unlayer; you focus on your product.
AI Assistant

AI that drafts the full email.

Your customers describe the campaign, transactional flow, or newsletter issue they need. Unlayer ships a polished first draft. Fully designed, on brand, ready for review in seconds.

  • Drafts full emails, not just subject lines

    Complete multi-block emails from a single brief, on brand from the first draft.

  • Reworks for every segment

    One campaign retuned for SMB vs. enterprise, new vs. returning, or any custom segment.

  • White-label AI for your customers

    Themable per tenant. Your customers see your brand running the AI, not ours.

The Unlayer AI assistant panel mid-conversation inside an ESP dashboard: a marketing operator asks for a Black Friday launch email and the assistant returns a complete email design with a hero block, three featured offers, a product grid, and a 'Shop the sale' button on brand from the first draft.
First draft inSeconds
  • Write a re-engagement subject line
  • Generate a Black Friday launch email
  • Rework this campaign for enterprise buyers
  • Turn this product brief into a welcome series
Builders

Embeddable builders and editors for every creative job.

Embed one builder or all five. One experience for every creative job. One JSON design schema across every builder.

Page Builder

Landing pages and web content with sections, columns, and breakpoints.

Popup Builder

Conversion-focused popups, banners, and lead-capture experiences.

Image Editor

AI-assisted photo edits, filters, drawing, and stickers for any image.

Why Unlayer

Skip years of development.
Launch in days.

Eliminate the complexity of building and maintaining content creation tools. Focus on your core product while we handle the creation experience.

Save 12+ months

Eliminate Development Costs

Skip the years of R&D and launch content creation tools with minimal engineering effort.

5-min setup

Seamless API Integration

Add advanced content design functionality with just a few lines of code.

100% customizable

White-Label Customization

Make it look and feel native to your product with complete control over branding and UI.

99.9% uptime

Scalable & Secure

SOC 2 compliant, enterprise-grade reliability with 99.9% uptime SLA guarantee.

Always up-to-date

Future-Proof

Automatic feature updates without any added development effort.

24/7 support

Enterprise Support

Dedicated support team with enterprise SLAs and priority incident response.

Serving marketing and CRM teams?See our Marketing & CRM solution

Ready when you are

Launch in days,
not months.

Embed Unlayer in your product. Ship the parts only you can build.

Free to start1000+ SaaS brandsSOC 2 Type II