Unlayer

Page creation, built into your website builder.

Embed Unlayer's Page Builder and Popup Builder so your customers design landing pages, marketing pages, and lead-capture popups with AI assist, without you maintaining a forked GrapesJS.

The Unlayer page builder embedded inside a no-code dashboard: a centered canvas shows a SaaS landing page being assembled with a hero block, three-up feature grid, testimonial section, pricing comparison, and footer; the right rail lists draggable blocks for columns, headings, buttons, images, and forms.
Who it's for

Built for every kind of website builder.

From no-code platforms to hosted CMSs to vertical site builders, embed our page and popup builders wherever your customers need to design and ship.

No-Code & Site Builder Platforms

Bubble, Webflow, Framer-style products where end users assemble visual sites with blocks, sections, and breakpoints. Embed Unlayer for richer block authoring without forking GrapesJS.

Hosted CMS Platforms

Ghost-style hosted CMSs that need a polished page and post composer for their authors. Drop in Unlayer for a richer canvas than the default markdown box.

Vertical Site Builders

Real-estate listing sites, restaurant menu platforms, portfolio products, course pages. Domain-specific site products that need a turnkey editor and templates.

Theme & Template Marketplaces

Storefronts that sell themes, blocks, or templates. Give buyers an embedded editor to preview, customize, and ship without ever leaving your store.

Our customers

Mailmunch
Privy
Keap
Benchmark Email
User.com
Customerly
Hive
Common challenges

The build cost of a website builder canvas.

Shipping a competitive page and popup editor inside your no-code platform is an 18-month roadmap. Most teams underestimate the block library, the breakpoint engine, and the AI layer on day one.

Without Unlayer

  • Your block library is the bottleneck on every customer feature request.

  • Customers export to Wix the moment they outgrow your editor.

  • Popups live in a separate product that your customers never connect to their pages.

  • AI page generation is a coming-soon tab in your dashboard.

  • Mobile-responsive editing breaks on nested layouts and customers escalate every week.

  • Your engineering team owns a forked GrapesJS and pays for it forever.

With Unlayer

  • A managed block library plus a Builder SDK so your customers extend the editor with Custom Tools and Blocks without waiting on you.

  • Customers stay in your product because the canvas is as rich as the alternative they’d leave for.

  • Page Builder and Popup Builder share blocks, brand kits, and AI, so cross-channel pages and popups stay in sync.

  • AI generates complete pages and popups, on brand from the first draft.

  • Native mobile-responsive editing with breakpoint-aware previews built into every block.

  • A ready-to-embed Page Builder ships in days, not years.

Solution overview

How Unlayer helps website builders.

Embed a polished page canvas, a sibling popup builder, white-label theming, and AI page authoring. Skip the GrapesJS fork and focus on the parts of your site builder only you can build.

The Unlayer page builder canvas mid-design: a responsive SaaS landing page is being assembled with a hero block, a three-up feature grid, a testimonial section, and a pricing comparison; the right rail lists draggable blocks for columns, headings, buttons, images, forms, and breakpoints.
The Unlayer popup builder mid-design: a newsletter-signup popup is being styled with a heading, a single email input, and a 'Subscribe' button; the right rail surfaces popup-specific blocks like timer, image, divider, and form.
A rendered landing page exported from the Unlayer page builder: a centered hero with headline and primary call-to-action, a logo strip below, a three-up benefits row, and a closing signup card.
  • Drag-and-Drop Page Builder

    WYSIWYG editor with native columns, sections, and breakpoint-aware previews.

  • Popup and Lead-Capture Builder

    Sibling Popup Builder that shares blocks, brand kits, and JSON with the page builder.

  • Multi-Tenant White-Label Theming

    Per-tenant typography, colors, and brand kits. No Unlayer affordances leak through.

  • AI Page Generation

    Native AI drafts complete pages, reworks layouts, and personalizes per segment.

  • Custom Tools and Blocks

    Builder SDK ships Custom Tools and Blocks so your customers extend the editor.

  • Embedded API and SDKs

    JavaScript, React, Angular, Vue, and a server API for any stack.

Build vs. buy

Build in-house or embed Unlayer.

Every website-builder team faces the same call on day one. Here's how the options compare across the axes that matter.

Build in-house
GrapesJS
Embed Unlayer
Time to launch
12-18 months for a competitive canvas, blocks, and breakpoints.
Weeks to integrate, then a permanent fork to maintain.
Embed the builder and ship in days.
Block extensibility
Every block ships off your roadmap.
Hand-roll components inside the fork; upgrades break them.
Builder SDK ships Custom Tools and Blocks so your customers and devs add their own.
Mobile-responsive editing
A breakpoint engine and per-block overrides, owned forever.
Breakpoint logic varies by fork; nested layouts break first.
Breakpoint-aware previews and per-block overrides out of the box.
White-label depth
Custom-built and forever underspecced for enterprise deals.
Logo + color swap; deeper theming becomes a fork.
Multi-tenant theming, per-customer brand kits, end-customer never sees Unlayer.
Popup builder
A second product to build, ship, and keep in sync.
Not included; rebuild popups from page primitives.
Native sibling Popup Builder, shared blocks and brand kits.
AI page generation
Bolt-on later; another team-quarter of work.
Not included; bring your own LLM pipeline.
Native AI drafts complete pages, on brand from the first version.
Ongoing maintenance
Owned forever by your team.
Owned forever, on top of the upstream fork.
Owned by Unlayer; you focus on your product.
AI Assistant

AI that drafts the full page.

Your customers describe the landing page, marketing page, or popup they need. Unlayer ships a polished first draft. Fully designed, on brand, ready for review in seconds.

  • Generates full pages, not just copy

    Complete pages with hero, features, testimonials, and CTA from a single brief.

  • Reworks for mobile and audience

    One page reflowed for mobile, restyled for SMB vs. enterprise, or retoned per segment.

  • White-label AI for your customers

    Themable per tenant. Your customers see your brand running the AI, not ours.

The Unlayer AI assistant panel mid-conversation inside a website-builder dashboard: a marketer asks for a SaaS launch landing page and the assistant returns a complete page with a hero block, three featured benefits, a testimonial strip, a pricing comparison, and a 'Start your trial' call-to-action on brand from the first draft.
First draft inSeconds
  • Generate a SaaS launch landing page
  • Write a newsletter-signup popup
  • Rework this page for mobile
  • Generate a feature comparison section
Builders

Embeddable builders and editors for every creative job.

Embed one builder or all five. One experience for every creative job. One JSON design schema across every builder.

Email Builder

Responsive emails that render across Gmail, Outlook, and Apple Mail.

Popup Builder

Conversion-focused popups, banners, and lead-capture experiences.

Image Editor

AI-assisted photo edits, filters, drawing, and stickers for any image.

Why Unlayer

Skip years of development.
Launch in days.

Eliminate the complexity of building and maintaining content creation tools. Focus on your core product while we handle the creation experience.

Save 12+ months

Eliminate Development Costs

Skip the years of R&D and launch content creation tools with minimal engineering effort.

5-min setup

Seamless API Integration

Add advanced content design functionality with just a few lines of code.

100% customizable

White-Label Customization

Make it look and feel native to your product with complete control over branding and UI.

99.9% uptime

Scalable & Secure

SOC 2 compliant, enterprise-grade reliability with 99.9% uptime SLA guarantee.

Always up-to-date

Future-Proof

Automatic feature updates without any added development effort.

24/7 support

Enterprise Support

Dedicated support team with enterprise SLAs and priority incident response.

Serving marketing teams or campaign builders?See our Marketing & CRM solution

Ready when you are

Launch in days,
not months.

Embed Unlayer in your product. Ship the parts only you can build.

Free to start1000+ SaaS brandsSOC 2 Type II