You’ve spent so many hours developing your upcoming product, you’d surely want to market it in the best possible way. While you may be tempted to go big or go home, we suggest you rethink your marketing strategy.
You should definitely follow a holistic marketing approach when launching your product, but we suggest making email marketing a major part of it. After all, more than 70% of people would like to be communicated through emails over direct mail, push messages, and SMS.
But a poor email design wouldn’t do you any favors. Take our word and use product launch email templates. The latter are ready-made designs that you can customize the way you like it. But make sure they have the following elements in them.
Essential Elements in Product Launch Email Templates
Don't just select these templates at random. For them to give you the desired results, the templates must have the below features:
You might think this isn’t important, but we recommend adding a timer in your product launch teaser email. What it does is add urgency to your emails and get people excited about what's to come ahead.
You can even add a timer if you plan on offering a promotion when the new product launches. Just make sure you set a reasonable time and use a trusty email builder, so you don’t face any glitches.
You can’t get people excited by sending a plain text email.
Choose a product launch email template that lets you add images, GIFs, and videos. Remember to embed them and never attach them, as the latter can appear spammy and unprofessional.
Opt for high-quality, custom images if you truly want to create an impact.
Call to action button
Product launch emails are as important as your other marketing emails - you must add a call to action in them.
You must invite your subscribers to take action with any email you send. You don’t necessarily need to redirect them to a landing page; you can ask them to reply to your email, book a demo call, sign up for a preorder, and whatnot.
Just make sure you add a single, prominent call to action button in your email.
Where to Find the Best Product Launch Email Templates?
The answer is clear, and that is Unlayer.
You don’t just send a single product launch email and call it a day. You must at least send a teaser email, product announcement email, and a last chance email. And you’ll find a template for all of these at Unlayer.
The product launch email templates by Unlayer are mobile-responsive, white-labeled, and easily customizable through a drag and drop editor. Plus, you can personalize them through merge tags and integrate them with your preferred email service provider.
If this gets you excited to launch your product, hop on over to Unlayer to start designing now.