Saffa Faisal

Saffa is a Content Writer at Unlayer. Besides writing, she enjoys indulging in the occasional Netflix binge, hanging out with friends, and cooking up a storm in the kitchen.

Blog Posts

Call To Action in Emails: The Only Guide You’ll Ever Need

An email without an effective call to action is an email wasted. Learn how to create impactful call to action in emails that’ll give you maximum conversions.

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How to Avoid Spam Filters in Emails? 20 Fool-Proof Methods

Spam filters are email marketers' worst nightmare. Here's a guide on how to avoid spam filters and make your emails land right in your audience's inbox.

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4th of July Emails: Best-Kept Design Secrets [+5 Ideas]

Learn the best-kept secrets for designing impactful 4th of July emails. Make sure to take inspiration (read: steal) some Independence Day email ideas for your next campaign. 

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Using GIFs in Emails: What, Why and How? [+Tips & Tricks]

Using GIFs in your emails result in higher open rates and more conversions. Here's a guide covering everything you need to know about adding GIFs in email.

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HTML Vs. Plain Text Email: What Works Better? [2021]

HTML Vs. Plain text emails have been a decades-old debate in email marketing. Here's a data-driven analysis to find whether HTML or Plain text emails perform better?

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What is the Ideal Email Banner Size? [+Tips and Tricks]

The appeal of your email is highly dependent on its banner. Using the right email banner size will encourage the users to engage with your email decently.

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10 Best Fonts for Email Design in 2021 [& Best Practices]

Good-looking fonts are what makes an email design engaging. Here's a detailed guide listing the best fonts for email along with their best practices for usage.

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Email Marketing for Agencies: The Complete Guide

Email marketing can be the most impactful channel for agencies. Here's all you need to know about email marketing to attract a valued clientele for your agency.

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10 Best Email Marketing Softwares of 2021

Without sophisticated softwares in place, you can’t harness the full power of email marketing. Here are some of the best email marketing softwares to pick from.

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Email Marketing for Small Businesses: Everything You Need To Know

Email marketing will make your small business a roaring success. Our email marketing for small businesses guide explains all you need to know to boost revenue.

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The Ultimate Guide to Email Design Best Practices

Clueless about email design? This article discusses 13 email design best practices that'll let you create impactful emails in no time.

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