Samavia Malik

Samavia is a qualified psychologist who specializes in storytelling. Her work at Unlayer involves studying email marketing industry trends and breaking them down into helpful guides for email industry professionals. Apart from writing, she loves to read everything political in her spare time.

Got a tip to share? Reach out to her.

Blog Posts

How to Create a Dynamic Email Template With Unlayer?

Learn how to create a dynamic email template with this step-by-step tutorial. It includes all the codes & essentials for designing dynamic & engaging emails.

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Visual Storytelling in Emails: 5 Layouts for Impactful Design

Master the art of visual storytelling in emails with our detailed exploration of 5 unique email layouts and effectively engage your target audience.

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The 6 Best AI Image Generators to Transform Your Visuals ✨

Explore the best AI image generators to transform your visuals and seamlessly revolutionize your content creation workflow with these tools.

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A Step by Step Guide to Boost Personal Branding by Emails

From personalization to automation, discover strategies to connect with your audience and strengthen your personal branding via emails.

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The 6 Best ESPs to Ensure Inbox Success in 2024 (+Tips)

Stay at the top of your email marketing with these 6 best ESPs that are defining the email landscape in 2024.

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Email Design 101: Latest Trends, Examples + Free Templates

Discover the latest trends of email design 101, explore inspiring examples, and elevate your emails with our curated collection of free email templates.

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9 Types of Email Sequences to Ramp up Conversions (+ Tips)

Dive into this must-read email sequences resource to optimize your email marketing game and achieve unparalleled success in driving conversions.

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A Step by Step Blueprint for Holiday Email Marketing

Unlock the secrets of successful holiday email marketing with proven hacks, expert tips, and real-life examples & make your seasonal campaigns shine.

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Top 3 Stripo Alternatives for a Killer Email Design

Everyone longs for an interactive email builder to create top-notch emails. That’s why we’ve listed the best three Stripo alternatives to get you started.

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6 Best AWeber Alternatives Compared [+Bonus Tool]

Looking for top-notch email marketing tools? Here’s a detailed comparison of 6 AWeber alternatives to help you upgrade your email marketing strategy.

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Email Design for Airline Ticketing: 5 Use Cases Explained

Keep your email design for airline ticketing on the right track with these 5 use cases explained and also included - an essential email design checklist.

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Top 9 4th of July Memes to Up Your Email Marketing Game

Celebrate America's birthday in style with these fun and creative 4th of July memes for your next email marketing campaign and get in the holiday spirit.

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A Quick Email Marketing Checklist to Get Your Emails Right

Need a checklist to get the details right? Here's an email marketing checklist that covers everything from design and messaging to delivery and optimization.

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The Complete Guide to Popup Designs That Get Results 📈

Pop your way to success and discover the secrets of top-performing popup designs with this complete guide at your fingertips.

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🚀 A Simple Guide to the Best Low Code Development Software

Learn all about low-code development software and why Unlayer is a great choice for businesses looking to quickly build custom emails, popups and landing pages.

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How to Create Professional Email Signature? + Free Templates

Put your best foot forward with a professional email signature. Get inspired with our list of helpful tips and templates to create yours in no time!

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Transactional Emails: A Dummy’s Guide to Boost Conversions

Transactional emails are an essential part of contemporary customer relationships. Read this guide to find everything you need to boost your conversions.

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9 Types of Customer Appreciation Emails (+ Tips & Examples)

Sending your customers a heartfelt note of gratitude? Read these 9 types of customer appreciation emails, tips & examples to ensure your message hits the mark!

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How to Insert a Countdown Timer in Email? (Tips + Examples)

Want to add urgency to your email campaigns? A countdown timer in email is the perfect solution. Deep dive into this article for the best tips and examples.

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9 Best Free Design Tools You Should Try in 2024

Try out these powerful free design tools to create beautiful emails, social media posts, and websites that capture attention.

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5 Best Survey Email Examples (+Tips and Templates)

Unlock the power of customer feedback with these amazing survey email examples and templates (copy and design both) to increase your response rates.

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Transactional Email vs. Marketing Email: Which One to Send?

Transactional email vs. marketing email may seem similar at first glance, but make no mistake and read this article to know the difference between the two.

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How to Improve Email Click-Through Rate? 13 Foolproof Tips

Worried about your declining click-through rate? Check out these tips on how to improve email click-through rate and take your email engagement up the roof

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4 Steps to Maintain Brand Consistency in Email Marketing

Maintaining brand consistency in email marketing is a tedious task, but by following these quick steps, you can easily ace your email marketing efforts.

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Email Marketing for Ecommerce: A Guide to Boost Conversions

New to email marketing for ecommerce? No worries. Here’s the ultimate guide decoding everything you need to know for running successful email campaigns.

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8 Incredible Welcome Email Examples for Inspiration (+Tips)

Want to make a great first impression? But don’t know where to start? Here are some of the best welcome email examples to kickstart your design process.

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5 Best Giving Tuesday Email Examples (+Best Practices)

It's that time of the year again. Giving Tuesday is just around the corner, and we wanted to share some great Giving Tuesday email examples to inspire you.

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What’s the Best Time to Send Email? Data-Backed Answers

Getting your timing right is important to nail your email marketing strategy. But, what’s the best time to send an email? Let’s find out!

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An Easy Guide to Reduce Your Email Bounce Rate

Bounces are bound to happen in email marketing, but you can bring your email bounce rate down by following this easy guide. Let’s get started!

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What is Dynamic Email Content? All You Need to Know

Subscribers always want to see relevant content in their inboxes. That’s why you need to know everything about dynamic email content and how it works.

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11 Email Footer Examples We Love (+Tips)

Last impressions also count. Here are 11 email footer examples and a few tips you can use to inspire your very own email designs.

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9 B2B Email Marketing Tips That Work (+Templates)

Want to ace B2B email marketing? We’ve put together some strategic tips and templates to help you close more deals.

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How to Express Urgency in an Email? Tips & Examples

Do you want to know how to express urgency in an email? Do you want people to take action quickly with your business? Here are some tips to get you started.

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Email Marketing vs. SMS Marketing: Which Wins the Battle?

Email marketing vs. SMS marketing: which wins when it comes to seamless communication? Read this article to know everything about it.

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7 Newsletter Design Tips & Examples You Shouldn't Ignore

Discover the industry’s best newsletter design tips to get your customers to engage, click, and eventually make more purchases.

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How to Write Winning Sales Emails? (+Copy & Design Samples)

Learn how to create and customize your sales emails for reaching out to potential clients with these easy tips, content samples, and design templates.

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9 Birthday Email Examples & Tips to Blow Customers Away

Want to send a birthday email that’s worth celebrating? We’ve listed the 9 best birthday email examples, some tips, and subject lines to inspire your emails.

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The Ultimate Guide to Improve Email Engagement in 2024

We’d be lying if we said there aren’t tricks to improve email engagement, and this guide has laid out everything you need to know about it.

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How to Write an Event Reminder Email? (Tips + Templates)

Event reminder emails are just the thing you need to remind your audience about an upcoming event, and here are some unique tips and tricks to get the job done.

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8 Handy Tips for Memorial Day Emails (+Examples & Templates)

Memorial Day emails are the first chance for you to dive into summer marketing. Here are a few handy tips and examples to get you started.

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