Modern SaaS platforms are under constant pressure to deliver more value inside their own ecosystems.
These companies want users to create everything from emails and landing pages to popups and documents without relying on third-party tools.
The problem?
Most SaaS tools still require users to jump between multiple apps and tabs to get things done, which disrupts workflows and lowers productivity.
That’s where Unlayer for SaaS comes in. As a no-code, embeddable editor, it enables you to deliver a seamless, native design experience while keeping end-users productive without ever leaving your app.
Why SaaS Companies Need an Embeddable Editor
It isn’t just about core functionality; the SaaS users expect tools they use to be all-in-one.
If a CRM offers campaign management, users expect to design emails there, too. If an e-commerce tool supports promotions, they want to build popups and landing pages without leaving the app.
An embeddable editor bridges this gap by turning a SaaS product into an all-in-one solution.
Below, we’ve listed some key benefits of using embeddable editors to help you better understand the need:
Growing demand for in-app creation
The SaaS market is increasingly competitive, and platforms that enable in-app content creation stand out. By integrating design capabilities directly into your product, you can reduce dependence on third-party apps and deliver more value per user session.
Better user experience and retention
Having to switch between platforms for design tasks slows end-users down and creates unnecessary friction.
When design happens directly inside the platform, users save time, stay focused, and are more likely to keep using the product. It’s a simple way to reduce friction and boost retention.
How unlayer fits in
Unlayer for SaaS solves this challenge with a white-label, no-code editor that embeds directly into your platform.
It combines drag-and-drop simplicity for non-technical users with deep customization for developers, delivering a native experience that strengthens your product’s value proposition.
Key Features of Unlayer for SaaS Every Developer Should Know
Unlayer combines an intuitive design interface with developer-first flexibility, making it a powerful addition to any SaaS platform. The key features include:
🎨 White-label branding
For SaaS companies, consistency matters. With full white-labeling, the editor adapts to your platform’s design system, appearing as if it were built natively.
On paid plans, the Unlayer watermark is automatically removed, allowing you to resell the editor as part of your own tool. This way, your end-users enjoy a fully branded experience without ever knowing a third-party solution is behind it.
🖱 No-code, drag & drop
Your users don’t need coding skills to create. The intuitive drag-and-drop interface allows anyone—marketers, sales representatives, or small business owners to design professional assets in minutes.
🛠 Advanced customization
Built around a robust JavaScript SDK, Unlayer gives developers deep control. It offers advanced customization options (namely appearance, editor behavior, & content settings), event hooks, export APIs, and various built-in tools for crafting a fully customized experience.
Plus, you can create custom blocks or integrate custom tools to align precisely with your product workflows.
📑 Multi-format support
Unlayer isn’t limited to just one use case. It powers emails, landing pages, popups, and even documents.

This unified editor eliminates the need for multiple embedded tools and keeps the user experience consolidated within your platform.
⚡ Developer-friendly APIs
Integration is remarkably smooth, and scaling is built in. With Unlayer’s JavaScript SDK and APIs, developers can embed the editor, handle exports, and manage themes, all while maintaining full control and flexibility.
Related: Best Embeddable Builder SDK: Key Features & Considerations
Use Cases & SaaS Platform Examples for Better Understanding
The strength of Unlayer for SaaS lies in its versatility. By supporting multiple formats like emails, landing pages, popups, and documents, it adapts to different industries and product types.
Here’s how SaaS platforms across sectors can leverage it:
📧 Email marketing SaaS
Give your users the ability to design, customize, and send emails without leaving your app. With drag-and-drop simplicity and pre-designed templates, marketers can run campaigns faster while staying fully inside your platform.
📊 CRM platforms
CRMs thrive on lead generation. By embedding Unlayer, you allow users to create landing pages for capturing leads or follow-up campaigns, without relying on external page builders.
This makes your CRM a one-stop hub for both data and engagement.
Related: How CRMs & Marketing Automation Tools Use Embedded Builders
🛒 E-Commerce SaaS
Merchants often need promotional assets on the fly. With Unlayer, they can design emails and popups for discounts, promotional banners, and seasonal landing pages directly on your platform, helping them move faster during peak sales seasons.
Related: Email Marketing for Ecommerce: A Guide to Boost Conversions
📑 Project management & collaboration tools
Beyond tasks and timelines, teams frequently need to share polished documents. With Unlayer embedded, users can design branded proposals, reports, or internal docs without switching to a third-party editor.
🎟 Event & booking SaaS
Event organizers need branded confirmations, event pages, and reminders. By integrating Unlayer, you give them the tools to customize these assets directly, ensuring consistency in branding and reducing dependency on outside tools and developers.
Related: Email Design for Airline Ticketing: 5 Use Cases Explained
SaaS Type | What Users Create with Unlayer | Value Delivered |
Email Marketing SaaS | Campaign emails, newsletters, templates | Faster campaign launches, no external email tools |
CRM Platforms | Landing pages, follow-up campaigns | Lead capture + engagement in one platform |
E-Commerce SaaS | Popups, promotional banners, seasonal pages | Quick marketing assets during peak sales |
Project Management/Collab | Branded reports, proposals, internal documents | Professional output without leaving the platform |
Event/Booking SaaS | Confirmation emails, event pages, reminders | Consistent branding + smoother attendee experience |
👉 These examples show that no matter the industry, Unlayer for SaaS helps platforms deliver more value in-app, keeping users productive and engaged. And if you’re considering Unlayer for your product, let’s explore:
Getting Started with Unlayer for SaaS
Starting with Unlayer is fast and developer-friendly, from basic embedding to scaling across apps. Let’s see what this really entails:
SDK & API documentation
Unlayer offers both an SDK and a comprehensive REST API. The SDK simplifies embedding with client-side components (with complete documentation), while the API handles backend tasks like managing templates and exporting assets. For full details, check out Unlayer’s official API docs.
To understand the differences, capabilities, and when to use each, refer to the guide "APIs and SDKs: What’s the Difference & When to Use Them?"
Easy embedding across frameworks
Embedding Unlayer is nearly effortless:
Add the Unlayer JavaScript snippet or install the relevant framework component.
Place a container (<div>) as the editor target and initialize it with options like projectId, displayMode, themes, or custom blocks.
Related: Integrating an Email/Page Builder in SaaS: A Quick Guide
3. If you're using a modern frontend framework, there are official guides to help with implementation:
React: “How to Embed Unlayer Email Builder in React: 5 Easy Steps”
Angular: “4 Quick Steps to Embed Unlayer Email Builder in Angular”
Vue: “How to Add Unlayer Email Builder to Vue in Under 10 Minutes”
These guides walk you through installation, configuration, and launch in just minutes, perfect for rapid integration.
Quick summary: How easy it is to embed and scale
As shown in the quick guide to integrating an email/page builder, embedding Unlayer avoids reinventing the wheel and delivers a smooth in-app design experience.
Related: When to Build vs. When to Buy an Embeddable Content Builder
With Unlayer’s flexible architecture, you can start small (e.g., email only) and expand to support landing pages, popups, or documents, all with the same editor SDK and backend API.
The editor is built for enterprise-grade usage, with features like domain whitelisting, version locking, SOC 2 compliance, and robust export workflows, so scaling across users and use cases feels seamless.
Ready to embed a powerful, branded editor into your platform?
👉 Start Your Free Trial Now! Or
Conclusion
There you have it. Unlayer for SaaS makes it easy to bring seamless, no-code design directly into your platform. By embedding it, you give users the tools to create without leaving your app, making your product more engaging and indispensable.
Frequently Asked Questions (FAQs) About Unlayer for SaaS
Q1. Can Unlayer be integrated into any type of SaaS platform?
Yes. Whether your platform focuses on marketing, CRM, e-commerce, or project management, Unlayer’s editor can be embedded to support emails, pages, popups, or documents.
Q2. Does Unlayer support collaboration features?
Unlayer offers team collaboration features within the editor for teams to edit and comment on campaigns and content in real-time.
Q3. Does Unlayer support dynamic content?
Yes. Using dynamic content, you can personalize emails, pages, or popups with merge tags and display conditions, allowing your target audience to see content tailored to them.
Q4. How does Unlayer handle template storage and management?
Templates can be stored, reused, and managed through Unlayer’s API and file storage, making it simple to organize assets for different projects or users.
Q5. Is Unlayer secure and scalable for enterprise SaaS?
Yes. Unlayer provides SOC 2 compliance, domain whitelisting, and enterprise-grade scaling options to ensure security and reliability.
Q6. Can developers extend Unlayer beyond default features?
Definitely, with the SDK, developers can integrate custom tools, add custom blocks, and event hooks to tailor the editor to specific workflows.