Rida Ali Khan

Rida works at Unlayer as a Social Media Executive. She believes that good content is anything that adds value. Apart from creating content, Rida enjoys bingeing on caffeine and learning about Human Psychology.


Blog Posts

What is Email UX? 15 Best Practices to Nail It 😎

Want to improve your email UX but wondering how to do that? No worries, just follow these tips, and you’ll become a pro.

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How and Why Should You Boost Email Response Rates - A Guide

Looking for ways to boost your email’s response rate? This article lists down all the hows and whys that might be circling your mind.

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How to Add Anchor Links in Emails? + Benefits and Tips

Finding different ways to improve your subscriber’s experience? Then add anchor links in your emails. Read this blog to know everything for doing so.

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Email Marketing Audit: The Best Guide You’ll Ever Find

Are your email campaigns underperforming? Then an email marketing audit will help you identify all issues. Read here to learn how to audit emails the right way.

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Explaining Email Automation in 11 Minutes

Enter the world of email automation that enables you to send targeted emails effortlessly. Read this article to learn everything about email automation.

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11 Inspirational Newsletter Design Examples + Types & Tips

Looking for newsletter design examples for inspiration? You’re in for a treat! This article features the best newsletter designs ever and tips to create them.

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8 White Label SaaS Platforms That Are Totally Worthwhile

Planning to run a business but lack adequate resources? No worries. Choose from these eight incredible white label SaaS tools and leverage their services.

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Influence of Colors in Email Marketing: A Complete Guide

The colors you use in your email greatly influence its engagement. Read this guide to learn the importance, usage, and effects of colors in email marketing.

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How to Run Successful Re-Engagement Email Campaigns? A Guide

Ghosted by your subscribers? No worries. Read this blog to run a high-performing and unavoidable re-engagement email campaign to win them back.

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How to Personalize Emails the Right Way? 10 Proven Tips

Figuring out how to personalize emails so that your recipients feel connected and start interacting with you? Read this article, and you’ll become a pro at it.

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9 Email Branding Tips to Boost Conversions + Examples

Email branding increases customers’ trust, brand revenue, and your email’s deliverability. Want to become a pro at branding emails? Then read this article.

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12 ​​Abandoned Cart Email Best Practices to Regain Customers

Having trouble winning back that customer who abandoned their cart? I was, too, until I read abandoned cart email best practices from this article.

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Create Earth Day Emails That Convert - Ideas, Tips and More

Here, you’ll find the best ideas, subject lines, examples, and tips to create Earth Day emails that will leave a lasting impression and convert like crazy!

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How to Improve Email Deliverability? 15 Proven Ways

Trying to figure out how to improve your email's deliverability? Then read this article to know all the tips and best practices.

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Ideal Newsletter Design Size: Dimensions, Steps, and Tips

Trying to figure out the right dimensions for your newsletter design size? Say no more. This article has all the information that you’ll need.

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St. Patrick's Day Emails: Ideas, Subject Lines and Examples

Ready to make the best St. Patrick's Day emails? You're in luck because this article explains all that you need to know to run a successful campaign.

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12 Newsletter Platforms You Can Use to Boost Engagement

Looking for tools to boost the performance of your newsletters? This article lists the top 12 newsletter platforms in the market. Read to know more about them.

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11 High-Performing Email Design Examples for Inspiration

Looking for email design examples to kickstart your creativity? This article has 11 high-performing email designs to inspire you.

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11 Valentine’s Day Email Ideas: Tips, Examples & Templates

Planning to send the best Valentine’s Day email? We have the best ideas, tips, and inspiration for you.

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9 Email Designs to Inspire You + Tips, Sources, and Examples

Looking for email design inspiration? Guess you’ve landed in the best place possible. This article highlights all the tips, sources, and examples you need.

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10 Email Header Design Ideas to Use in Your Campaigns

Wish to make a lasting first impression with your email? Then look at these jaw-dropping email header design ideas.

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10 Types of Newsletters: Which One to Go With?

Puzzled to choose your type of email newsletter? No worries, this article will explain to you the difference and help you pick and select the best choice.

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12 Best Email Marketing Examples to Idealise for 2022

Looking for inspiration? This article lists the best email marketing examples to make your campaigns in 2022 a total success.

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Background Colors in Email: How to Pick & Use Them? [7 Tips]

Email background colors increase your reader’s visual interest and your email’s engagement rate. Read this article to create the best email background colors.

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Email Psychology: 15 Triggers That Boost Conversion Rate

Design, create and send emails that are highly customer-centric. Wondering how you’ll do that? Read this article to know everything about email psychology.

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Email Marketing for Travel Agencies: The Complete Guide

Excited to invite people to travel with you? We’re excited to help you! This guide will help you create the best travel email marketing campaign ever.

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Create Stunning New Year Emails - Ideas, Samples & Templates

Want to create the best New Year emails that your subscribers have ever received? This article will give you the best ideas and tips to do so.

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Cyber Monday Emails That Boost Profit: A Guide 

Cyber Monday emails are your best shot for increasing profits on this occasion. Learn everything you need to know to create high-converting emails for Cyber Monday.

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Thanksgiving Emails That Scream Engagement: Ideas and Tips

Read this article to know the best ideas and hacks to create amazing and gratitude-filled Thanksgiving emails.

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Fashion Email Marketing That Outstands? Here’s How to Do It

Do you wish to create jaw-dropping fashion emails? Read this article to know the best practices for creating and sending fashion emails.

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Promotional Emails - Types, Steps, and Examples

Promotional emails - a budget-friendly marketing strategy to boost sales and build loyal customers. Read this article to learn more about them.

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Trigger Emails: The Ultimate Guide for Winning Subscribers

Trigger emails are an effective and efficient strategy to win over your subscribers. Read this article to know everything about trigger emails.

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Email Marketing for Real Estate - A Comprehensive Guide

Planning to be the best realtor in town? Here is a comprehensive guide that will tell you all you need to know about email marketing for real estate.

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Email Marketing vs. Social Media: Which is Better?

Puzzled to choose between social media and email marketing? Our article provides extensive research on each channel to analyze which one performs better.

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How to Create Labor Day Emails That Perform Well?

Want to know tips to create the ideal Labor Day email? Then read this blog and get ready to send your subscribers the best Labor Day emails ever received.

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Embedding Videos in Emails: Techniques, Advantages, and Hacks. 

Want to boost interactivity and attract your audience? You’ve come to the right place. Read our complete guide on embedding videos in emails.

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Understanding Interactive Emails: What, Why, and How?

What’s the best way to grab your subscribers’ attention? Through interactive emails! This article answers all your burning questions about designing engaging emails.

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