Rida Ali Khan


Rida is a consumer psychologist who enjoys sharing her insights with Unlayer readers. Her superpower is writing valuable user-centric content and her special area of interest is the email marketing industry.

Got an idea for her to explore? Get in touch.

Blog Posts

Landing Page vs. Homepage: Identifying the Differences

Have you been confusing landing pages with homepages? Don’t worry, you’re not alone. Read here to explore the differences between the two.

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17 Landing Page Mistakes That’ll Cost You Time, Effort & Money

Are your landing pages underperforming? Time to identify and avoid the 17 landing page mistakes that might be leading to that. 🤔

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ConvertKit vs. Mailchimp: Pick The Best Platform To Send Emails

Want to make your email-sending process a breeze? Read this article to decide which of the two software; ConvertKit vs. Mailchimp is the right choice to do so.

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Marketing for Solopreneurs: Winning Strategies & Best Tools

Are you a solopreneur looking for tips that can guarantee success for your business? This article covers everything you’re looking for.

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Using Modular Email Designs [+ Tips, Benefits & Examples]

Want to speed up your email creation process? Then, design and save custom blocks for your emails. This article covers everything you should learn about it.

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Steal-Worthy Onboarding Email Sequence for Your SaaS Business

Want to create a product onboarding email sequence that closes maximum deals, retains customers, and boosts sales? Then feel free to steal ours away!

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Email Testing Uncovered ☑️ : Tips, Benefits, and Tools

Testing emails for perfection? Then read this article to learn tips and tricks for testing emails the right way.

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Top 5 Landing Page Builders You Should Know About

Want to know which landing page builder is dominating the market lately? We’ve got you. Enjoy a detailed rundown of the best page builders of 2023 in this article.

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Beefree Alternatives: Explore the Best Option to Design Emails

Looking for Beefree alternatives that suit your pocket & requirements and are easy to use? Here’s a list of the best email design tools for you to choose from.

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Feedback Emails Masterclass: Create Emails That Get Response

Planning to run a feedback email campaign? This article uncovers all the tips and strategies to help you ace your campaign.

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8 Personalized Product Recommendation Email Examples + Tips

Remove friction in your buying process by emailing your subscribers personalized product recommendations. Fuel your sales potential with these solid tips.

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Reasons Why Retro Designs in Email Are a Total Hit ❤️‍🔥

You know what’s cool in the email world these days? Retro designs. Read here to learn tips for creating awesome and impressive retro designs in emails.

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Landing Page Designs for Your Industry: Tips & Examples

Want to create landing page designs that are a total steal? Then, read this article for the right tips and tricks.

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Unlayer: Easy Creation Process for Event Management System

With so much to cater to, the ticketing industry looks for tools that offer an easy creation process. Unlayer offers them precisely that. Read here to learn how.

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Design Emails and Landing Pages That Speak to Target Audience

Want to design customizable emails and landing pages for your target audience? Then Unlayer is the tool you’re looking for. Read this blog to know why.

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Unlayer - Embeddable Pop-up Builder That Boosts Conversions

Looking for an embeddable pop-up builder to scale conversions? Read this article to learn how Unlayer offers you the best pop-up builder to boost your ROI.

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7 Embeddable Email Editors That Are a Total Steal 🙌

Searching for embeddable email editors that can make email creation seamless? Read here to find the top seven recommendations that are a real catch.

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🥇 Top 13 AI Email Marketing Tools to Use in 2024

Looking for AI email marketing tools to run cost and time-efficient email campaigns? Look no further. This article lists the 13 best tools that help you do so.

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11 Ways to Use AI in Email Marketing for More Conversions

Figuring out how to leverage AI in email marketing? Read this article and learn unique ways of using AI in emails, along with their benefits and limitations.

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8 Ways to Create Funny Emails + Subject Line & CTA Examples

Funny emails can boost revenue like magic. Read here to learn different ways of creating them and find amusing emails, subject lines, and CTA examples.

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How to Engage Email Subscribers? 15 Actionable Tips

Figuring out how to engage email subscribers in your upcoming campaigns? Then look no further because this article has all the answers and tips right here.

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What is Email UX? 15 Best Practices to Nail It 😎

Want to improve your email UX but wondering how to do that? No worries, just follow these tips, and you’ll become a pro.

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How and Why Should You Boost Email Response Rates - A Guide

Looking for ways to boost your email’s response rate? This article lists down all the hows and whys that might be circling your mind.

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How to Add Anchor Links in Emails? + Benefits and Tips

Finding different ways to improve your subscriber’s experience? Then add anchor links in your emails. Read this blog to know everything for doing so.

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Email Marketing Audit: The Best Guide You’ll Ever Find

Are your email campaigns underperforming? Then an email marketing audit will help you identify all issues. Read here to learn how to audit emails the right way.

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Explaining Email Automation in 11 Minutes

Enter the world of email automation that enables you to send targeted emails effortlessly. Read this article to learn everything about email automation.

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11 Inspirational Newsletter Design Examples + Types & Tips

Looking for newsletter design examples for inspiration? You’re in for a treat! This article features the best newsletter designs ever and tips to create them.

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7 White Label SaaS Platforms That Are Totally Worthwhile

Planning to run a business but lack adequate resources? No worries. Choose from these seven incredible white label SaaS tools and leverage their services.

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Influence of Colors in Email Marketing: A Complete Guide

The colors you use in your email greatly influence its engagement. Read this guide to learn the importance, usage, and effects of colors in email marketing.

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How to Run Successful Re-Engagement Email Campaigns? A Guide

Ghosted by your subscribers? No worries. Read this blog to run a high-performing and unavoidable re-engagement email campaign to win them back.

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How to Personalize Emails the Right Way? 10 Proven Tips

Figuring out how to personalize emails so that your recipients feel connected and start interacting with you? Read this article, and you’ll become a pro at it.

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9 Email Branding Tips to Boost Conversions + Examples

Email branding increases customers’ trust, brand revenue, and your email’s deliverability. Want to become a pro at branding emails? Then read this article.

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12 ​​Abandoned Cart Email Best Practices to Regain Customers

Having trouble winning back that customer who abandoned their cart? I was, too, until I read abandoned cart email best practices from this article.

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Create Earth Day Emails That Convert - Ideas, Tips and More

Here, you’ll find the best ideas, subject lines, examples, and tips to create Earth Day emails that will leave a lasting impression and convert like crazy!

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How to Improve Email Deliverability? 15 Proven Ways

Trying to figure out how to improve your email's deliverability? Then read this article to know all the tips and best practices.

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Ideal Newsletter Design Size: Dimensions, Steps, and Tips

Trying to figure out the right dimensions for your newsletter design size? Say no more. This article has all the information that you’ll need.

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St. Patrick's Day Emails: Ideas, Subject Lines & Examples

Ready to make the best St. Patrick's Day emails? You're in luck because this article explains all that you need to know to run a successful campaign.

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12 Newsletter Platforms You Can Use to Boost Engagement

Looking for tools to boost the performance of your newsletters? This article lists the top 12 newsletter platforms in the market. Read to know more about them.

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11 High-Performing Email Design Examples for Inspiration

Looking for email design examples to kickstart your creativity? This article has 11 high-performing email designs to inspire you.

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11 Valentine’s Day Email Ideas: Tips, Examples & Templates

Planning to send the best Valentine’s Day email? We have the best ideas, tips, and inspiration for you.

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9 Email Designs to Inspire You + Tips, Sources, and Examples

Looking for email design inspiration? Guess you’ve landed in the best place possible. This article highlights all the tips, sources, and examples you need.

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10 Email Header Design Ideas to Use in Your Campaigns

Wish to make a lasting first impression with your email? Then look at these jaw-dropping email header design ideas.

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10 Types of Newsletters: Which One to Go With?

Puzzled to choose your type of email newsletter? No worries, this article will explain to you the difference and help you pick and select the best choice.

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12 Best Email Marketing Examples to Idealise for 2023

Looking for inspiration? This article lists the best email marketing examples to make your campaigns in 2023 a total success.

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Background Colors in Email: How to Pick & Use Them? [7 Tips]

Email background colors increase your reader’s visual interest and your email’s engagement rate. Read this article to create the best email background colors.

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Email Psychology: 15 Triggers That Boost Conversion Rate

Design, create and send emails that are highly customer-centric. Wondering how you’ll do that? Read this article to know everything about email psychology.

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Email Marketing for Travel Agencies: The Complete Guide

Excited to invite people to travel with you? We’re excited to help you! This guide will help you create the best travel email marketing campaign ever.

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Create Stunning New Year Emails - Ideas, Samples & Templates

Want to create the best New Year emails that your subscribers have ever received? This article will give you the best ideas and tips to do so.

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Cyber Monday Emails That Boost Profit: A Guide 

Cyber Monday emails are your best shot for increasing profits on this occasion. Learn everything you need to know to create high-converting emails for Cyber Monday.

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Thanksgiving Emails That Scream Engagement: Ideas and Tips

Read this article to know the best ideas and hacks to create amazing and gratitude-filled Thanksgiving emails.

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Fashion Email Marketing That Outstands? Here’s How to Do It

Do you wish to create jaw-dropping fashion emails? Read this article to know the best practices for creating and sending fashion emails.

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Promotional Emails - Types, Steps, and Examples

Promotional emails - a budget-friendly marketing strategy to boost sales and build loyal customers. Read this article to learn more about them.

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Trigger Emails: The Ultimate Guide for Winning Subscribers

Trigger emails are an effective and efficient strategy to win over your subscribers. Read this article to know everything about trigger emails.

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Email Marketing for Real Estate - A Comprehensive Guide

Planning to be the best realtor in town? Here is a comprehensive guide that will tell you all you need to know about email marketing for real estate.

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Email Marketing vs. Social Media: Which is Better?

Puzzled to choose between social media and email marketing? Our article provides extensive research on each channel to analyze which one performs better.

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How to Create Labor Day Emails That Perform Well?

Want to know tips to create the ideal Labor Day email? Then read this blog and get ready to send your subscribers the best Labor Day emails ever received.

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Embedding Videos in Emails: Tips, Advantages, and Hacks

Want to boost interactivity and attract your audience? You’ve come to the right place. Read our complete guide on embedding videos in emails.

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Understanding Interactive Emails: What, Why, and How?

What’s the best way to grab your subscribers’ attention? Through interactive emails! This article answers all your burning questions about designing engaging emails.

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